Product: InvoiceFlow (AI invoice automation) | Customer: CFOs at mid-size B2B companies EMAIL 1 — Day 1 | Subject: Quick question Hi {{FirstName}}, Curious about something. How much time does your team spend each week moving invoice data between emails, PDFs, and your ERP? If it's more than you'd like, I'd love to compare notes. Worth a quick reply? EMAIL 2 — Day 3 | Subject: Manual invoices add up Hi {{FirstName}}, Most controllers don't worry about invoices because they're difficult. They worry because they're repetitive. Hours disappear into approvals, data entry, and chasing overdue payments. It quietly eats 10+ hours a week and increases the risk of errors that are expensive to fix. Is that something your team is dealing with today? EMAIL 3 — Day 6 | Subject: Cut invoice work Hi {{FirstName}}, Companies using InvoiceFlow are cutting invoice processing time so accounting teams can focus on reporting and cash flow instead of manual entry. It captures invoice data, routes approvals, and syncs with your accounting system automatically — without changing how your team works. Open to a 15-minute walkthrough? EMAIL 4 — Day 10 | Subject: One customer result Hi {{FirstName}}, A mid-size B2B company with 180 employees reduced invoice processing time by 78%, cut late payments by 43%, and saved 12 hours per week after switching to InvoiceFlow. The biggest surprise wasn't the time savings. It was how many fewer errors the finance team had to chase down. Interested in seeing how they did it? EMAIL 5 — Day 14 | Subject: Should I close this? Hi {{FirstName}}, Looks like the timing isn't right — completely fine. If reducing manual invoice work becomes a priority later, I'm happy to share what other finance teams are doing. Should I keep this off your radar for now?