Example1 Product: Fractional CFO services | Target: Founder/CEO, Series A SaaS startups | Pain: No visibility into burn rate / runway | Action: Free trial (1 free financial audit) | Tone: Professional Email 1 (Day 1) — Subject: Do you know your real runway? Most Series A founders I talk to are guessing at their actual runway — spreadsheets built six months ago, updated never. We do a free 30-min financial audit that gives you a real number, no strings attached. Want me to run yours this week? Email 2 (Day 4) — Subject: Found $180K they didn't know about A Series A founder we audited last month assumed she had 7 months of runway. The real number was 11 — she'd miscounted deferred revenue. That's the kind of gap we catch. Free audit still open if you want clarity before your next board meeting. Email 3 (Day 8) — Subject: One number If you only knew one financial number cold right now, would "runway" be it? If not, let's fix that — free audit, 30 minutes. Email 4 (Day 14) — Subject: Last note from me I'll stop here — didn't want to be another inbox intrusion. If runway visibility becomes urgent down the line, reply anytime and the audit offer still stands.