Email 1 Subject: website booking Body: Your clinic’s website was last updated in 2019, and patients still can’t book online. That can add friction for people who are ready to schedule. I’ve redesigned 6 clinic websites, and one received 41 online bookings in the first month. Would you be open to a free 10-minute website review? Follow-up 1 — day 3 Subject: booking flow I’d focus the review on one thing: how easily someone can go from visiting your website to booking an appointment. Right now, there’s no online booking option. Would a 10-minute review be useful? Follow-up 2 — day 7 Subject: one clinic example One clinic I redesigned received 41 online bookings in the first month. Your site hasn’t been updated since 2019, so I can show you where I’d start improving the booking experience. Interested? Follow-up 3 — day 14 Subject: close this out I’ll leave this here after today. If improving the clinic website and adding online booking is something you’re considering, I’m happy to do the free 10-minute review. Should I send it? 3 alternative subject lines online booking clinic website website review Personalisation checklist Clinic name and owner’s correct name. Exact year the current website was last updated. Whether online booking is completely unavailable or handled elsewhere. One specific issue on the current website affecting appointment enquiries. Which dental services are most prominent on the website. Why this should work Opens with a specific observation about their website rather than a generic sales introduction. Uses one concrete proof point: 41 bookings in the first month. Keeps the ask small: a free 10-minute review rather than asking for a sales meeting. I’d use “website booking” for the first send; it reads more like an internal operational email than a marketing subject.