EMAIL 1 — Day 0 (SaaS → Marketing Directors) Subject A: "Your competitor just cut ad spend by 40%" Subject B: "How [Competitor] reduced CAC without firing their team" Preview: They found a smarter way. Here's what they did. Hi [First Name], Most marketing directors I talk to are running the same playbook from 2022 — paid ads, retargeting, hope. But your top 3 competitors quietly shifted to intent-based outreach last quarter. Result? 40% lower CAC and 2x pipeline in 90 days. We help B2B SaaS teams identify buying signals before prospects even raise their hand — so your team stops spraying and starts sniping. Would it be worth a 20-minute call to show you exactly how [Competitor] did it? [Signature] CTA: "Reply with 'yes' and I'll send over 3 time slots." PERSONALIZATION TIP: Replace [Competitor] with an actual competitor found via LinkedIn or G2.