Subject: Your churn spike at day 47 Hi Sarah, Your recent CSM job posting mentioned "improving long-term retention" — that specific language typically signals churn is accelerating past the 45-day mark, where behavioral triggers stop working and manual intervention becomes expensive. SaaS companies at Series B lose an average of $340K annually in preventable churn during this exact window — mostly because onboarding sequences stop communicating before the user finds their first success moment. We rebuilt the entire behavioral email architecture for Finlo, a 140-person fintech — month-2 churn dropped 41% in 11 weeks, saving $280K in ARR without a single new CSM hire. I have a 12-minute diagnostic mapped specifically to your current onboarding flow — findings are yours regardless of what you decide next. Worth 12 minutes Thursday? — Marcus Reid Head of Retention Strategy