1. CAMPAIGN STRATEGY Primary Angle: Turn inconsistent referral-driven lead flow into a more predictable outbound acquisition process. Why It Fits: The agency is expanding its sales capacity, making consistent prospecting more valuable. The offer directly addresses the gap between wanting more conversations and relying on inconsistent founder-led outreach. Personalization Level: Specific Primary Prospect Motivation: Create a more predictable flow of qualified sales conversations without adding more daily prospecting work. 2. SUBJECT LINES • Quick idea for your outbound • Scaling agency pipeline • More consistent prospecting • Question about your sales pipeline • Supporting your new sales capacity 3. PRIMARY OUTREACH MESSAGE Hi Mark, Saw that you're expanding the sales team while also pushing the agency's new B2B offer. That usually makes consistent pipeline generation even more important. We help B2B agencies handle prospect research, personalized outreach, and follow-up so their team can spend more time on qualified conversations instead of building prospecting campaigns from scratch. If increasing outbound consistency is on your radar, worth sending over a quick example of how we'd approach it for an agency like yours? Best, Alex 4. ALTERNATIVE VERSION Hi Mark, With two new sales hires coming in, one challenge is making sure they have enough qualified conversations to work rather than relying mainly on referrals. We run the prospecting side for B2B agencies—from identifying relevant accounts to personalized outreach and follow-up. That gives the sales team a more structured source of opportunities without putting another prospecting workflow on the founder. Open to a quick breakdown of what that could look like? Best, Alex 5. FOLLOW-UP SEQUENCE Follow-Up #1 — Value / Relevance Hi Mark, One reason I reached out: adding sales capacity and adding pipeline are two different problems. We focus specifically on the second—building the prospect lists, outreach, and follow-up that feed qualified conversations into the sales process. Would it be useful if I sent over a sample campaign structure? Follow-Up #2 — Different Insight / Angle Hi Mark, Another angle that may be relevant: many agencies don't need more outreach volume—they need tighter targeting and better follow-up around the right accounts. That's typically where we focus first. Happy to send a quick example if useful. Follow-Up #3 — Close the Loop Hi Mark, I'll close the loop here. If creating a more predictable outbound pipeline becomes a priority, I'm happy to share how we'd approach the targeting and follow-up side. Either way, appreciate you taking a look. 6. CTA OPTIONS Low-Friction CTA: Worth sending over a quick example? Conversation CTA: Is improving outbound consistency something you're working on right now? Direct CTA: Open to a 15-minute conversation to see whether this could fit your sales process? 7. PERSONALIZATION OPPORTUNITIES Personalization Element: Specific details about the newly launched service. Evidence Required: Current company website or launch announcement. Personalization Element: Exact sales roles being hired. Evidence Required: Current public job listings. Personalization Element: Agency client specialization. Evidence Required: Website positioning or case studies. Personalization Element: Current outbound approach. Evidence Required: Direct conversation, interview, public content, or supplied CRM notes. Personalization Element: Recent growth milestone. Evidence Required: Reliable company announcement or public source.