1. EXECUTIVE SUMMARY: A mobile car detailing service that comes to customers' homes or offices, targeting busy professionals in mid-size cities who want premium detailing without losing a Saturday to it. Low overhead (no shop lease) and a growing market of people who value time over money make this viable to launch now with modest capital. 2. TARGET MARKET & CUSTOMER PROFILE: Working professionals aged 28-50 with household income $75k+, own 1-2 vehicles, and currently either neglect detailing or drive to a shop and wait. Their pain point is time, not price sensitivity - they'll pay a premium to not lose a weekend morning. 3. BUSINESS MODEL: Tiered service packages ($89 basic wash+vacuum, $179 full interior/exterior detail, $299 premium with ceramic coating touch-up), plus a monthly subscription ($149/mo for 2 visits) for recurring revenue. 4. COMPETITIVE POSITIONING: Local detail shops require customers to drive and wait; other mobile services in the area are unbranded and inconsistent on scheduling. Positioning as the reliable, book-online, shows-up-on-time option with fixed pricing (no upsell pressure) is the differentiator. 5. MARKETING PLAN: (1) Partner with 3-5 local office buildings/co-working spaces to offer on-site detailing days with a sign-up sheet, (2) Nextdoor and local Facebook community groups where these professionals already discuss home services, (3) referral program - $20 credit for both parties, (4) partnerships with 2-3 local car dealerships for post-purchase detailing offers. 6. FINANCIAL OUTLOOK: With $15,000 starting budget - equipment (pressure washer, extractor, supplies) ~$4,000, van/vehicle setup ~$6,000, insurance and licensing ~$1,500, initial marketing ~$1,500, leaves ~$2,000 buffer. At $150 average ticket and 40% margin after supplies/travel, breakeven is roughly 25 jobs/month, achievable within 2-3 months at steady state. 7. 90-DAY ACTION PLAN: Weeks 1-2: register business, get insurance, order equipment. Weeks 3-4: set up booking system, build simple website/landing page, approach first 3 office partnerships. Weeks 5-8: launch with intro pricing, start referral program, get first 20 reviews. Weeks 9-12: analyze which channel drove the most bookings, double down, introduce the subscription tier.