Example input
The input given was to a Digital Marketing Agency named Aqua.
[informations]: detail your business as much as possible, informing the AI about the name of your company, what it does and other useful information such as your target audience, requirements and others.
Example output
Introduction:
Aqua, a digital marketing agency, aims to expand its business online. To achieve this goal, Aqua needs to develop a high-level digital strategy that incorporates various digital marketing channels, including Mobile Marketing, Email Marketing, Video Marketing, Display Advertising, Data Analytics, Influencer Marketing, Social Media Marketing, and Search Engine Marketing (SEO). In this strategy, Aqua will focus on three main actions for each channel, accompanied by KPIs to justify each choice.
Mobile Marketing:
Develop a responsive website that is mobile-friendly to increase engagement and conversions.
KPIs: Mobile traffic, Bounce rate, and Conversion rate.
Implement mobile app marketing to increase app downloads and engagement.
KPIs: App downloads, App usage rate, and App retention rate.
Use SMS marketing to engage with customers and improve sales.
KPIs: Open rate, Click-through rate, and Conversion rate.
Email Marketing:
Build an email list and segment it to improve targeting.
KPIs: List growth rate, Open rate, and Click-through rate.
Create personalized and relevant content to increase engagement and conversions.
KPIs: Click-through rate, Conversion rate, and Revenue per email.
Implement A/B testing to optimize email campaigns.
KPIs: Open rate, Click-through rate, and Conversion rate.
Video Marketing:
Produce high-quality videos that are relevant and engaging to the target audience.
KPIs: Views, Engagement rate, and Shares.
Utilize YouTube advertising to increase reach and drive conversions.
KPIs: Impressions, Click-through rate, and Conversion rate.
Measure the effectiveness of video campaigns using analytics and adjust accordingly.
KPIs: Engagement rate, Conversion rate, and ROI.