Example input
[Company]: [Your Company Name]
[Goals]: Increase brand awareness, generate leads, drive sales
[Target Audience]: [Provide demographic details]
[Channels Used]: Website, Social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram), Email marketing
[Types of Content Created]: Blog posts, Videos, Infographics, Whitepapers, Case studies
[Key Performance Metrics]: Website traffic, Engagement, Conversions
[Costs Associated]: Content creation, Distribution and promotion
[Revenue Measurement]: Direct sales, Lead scoring
[Access to Data Sources]: Google Analytics, Social media analytics platforms
Example output
Content Marketing Strategy & ROI Report
Executive Summary:
This report evaluates your content marketing strategy's effectiveness and ROI. It analyzes key metrics like website traffic, engagement, conversions, and costs to optimize your approach.
Overview:
Goals: Increase brand awareness, generate leads, drive sales
Audience: [Provide details]
Channels: Website, Social media, Email
Content Types: Blogs, Videos, Infographics, etc.
Key Metrics:
Traffic: Visitors, Pageviews, Bounce Rate
Engagement: Time on page, Social shares, Comments
Conversions: Leads, Sign-ups, Sales
Costs:
Creation: Tools, Outsourcing, Staff
Distribution: Advertising, Promotion, Collaborations
Revenue:
Measurement: Direct sales, Lead scoring
Sources: Different content types, channels
Analysis:
ROI Calculation: Revenue vs. Costs
Performance: Compare content types, channels
Trends: Identify insights for optimization
Recommendations:
Refine targeting based on insights
Experiment with formats, channels
Optimize promotion strategies
[Your Company Logo]
[Date]