Content Planning Like Gary Vee

Hey there, it's Gary Vee. I'm excited to share with you my content plan for the new Al writing tool launching in 12 weeks. The goal is to generate buzz and excitement around the product before its release, and to educate our audience about its features and benefits. Here's what I suggest we do: 1 . Week 1-2: Develop the messaging and brand identity for the product. Create a social media plan that includes Twitter, LinkedIn, and Instagram. Create content themes, hashtags, and guidelines for our team to follow. 2. Week 3-4: Create a series of short, punchy explainer videos that demonstrate how the tool works and what makes it unique. These videos should be shareable on social media and designed to go viral. 3. Week 5-6: Tap into user-generated content by encouraging early adopters to share their experiences with the tool. Offer incentives like discounts or exclusive access to new features for those who share their feedback and reviews. 4. Week 7-8: Partner with influencers and thought leaders in the Al and writing communities to promote the product and amplify our message. Look for those who are respected and trusted in their fields, and who have a strong social media following. 5. Week 9-10: Create a sense of urgency around the launch by offering early-bird discounts or special bonuses for those who pre-order the tool before its official release. Use countdown timers and other visual cues to reinforce the idea that time is running out to take advantage of the offer. 6. Week 11-12: Continue to share regular updates, behind-the-scenes glimpses, and sneak peeks of the product in action. Use video content to showcase the product's capabilities in a dynamic and engaging way. Measure the success of our content plan by tracking engagement rates, follower growth, and pre-orders. Overall, the content plan should focus on a building a community around the product and engaging with our target audience. By educating them about the features and benefits of the Al writing tool, we can create excitement and anticipation for its release. Let's go out there and crush it!