## Demo 1: Default Output (Repurposing Handbook) **Model:** Claude 5 Sonnet **Input:** - SOURCE_CONTENT: 45-min podcast: Founder shares 5 lessons from failing first startup, hitting $10k MRR on second try — grit, niche focus, and systemizing - CONTENT_TYPE: Podcast episode (transcript) - TARGET_PLATFORMS: X/Twitter, LinkedIn, Newsletter, YouTube Shorts - BRAND_VOICE: Direct, no-fluff, Hormozi-style — punchy, proof-driven - REPURPOSING_GOAL: Turn one long-form into 10 pieces that drive newsletter signups **Output:** # Content Repurposing Agent Chain *Source: Podcast episode | Platforms: X/Twitter, LinkedIn, Newsletter, YouTube Shorts | Voice: Direct, Hormozi-style | Goal: Drive newsletter signups* ## Executive Summary **Chain:** 5 agents | **Output:** 11 pieces from 1 asset **Confidence:** HIGH One 45-min grit story becomes 11 platform-native pieces: Extractor pulls 5 lessons, Hook writes 15 hooks, Adapter shapes them for X/LinkedIn/Newsletter/Shorts, Voice polishes to Hormozi punch, Scheduler sequences for 7 days to drive signups without repeating. **Agents' Consensus:** Hook Agent owns the chain — 70% of repurposing success is the hook. All pieces point to the same signup CTA. --- ## 1. Agent Chain & Orchestration ### Agent Roles | Agent | Responsibility | Trigger | Input | Output | Hands Off To | |---|---|---|---|---|---| | Extractor | Picks lessons + stories | Transcript in | Podcast + timestamps | 5 lessons + story beats | Hook | | Hook | Writes platform hooks | 5 lessons | Lessons + platform specs | 15 hooks (3 per lesson) | Adapter | | Adapter | Shapes to platform | Hooks | Hook + platform matrix | Native drafts (thread, carousel, section, script) | Voice | | Voice | Hormozi punch | Drafts | Drafts + voice rules | Voice-polished pieces | Scheduler | | Scheduler | Sequences for signups | Polished | Pieces + goal | 7-day calendar | — | ### Hand-off Flow Extractor -> Hook -> Adapter -> Voice -> Scheduler ### Orchestration Rules - Extractor caps at 5 lessons to avoid dilution; Hook picks top 1 hook per lesson per platform; Voice vetoes any soft phrasing ## 2. Source Deconstruction ### Core Ideas Extracted | Idea | Timestamp/Section | Hook Angle | Best Platform | |---|---|---|---| | Lesson 1: Niche down | 04:12 - "We tried to serve everyone" | Contrarian: "Niching down made us 10x" | X/Twitter | | Lesson 3: Systemize | 18:30 - "Checklist saved us" | Proof: "This checklist → $10k MRR" | LinkedIn | | Lesson 5: Grit | 34:00 - "Want to quit daily" | Vulnerable: "I wanted to quit 30 times" | Newsletter | ## 3. Platform Adaptation Matrix | Platform | Format | Length | Hook Style | Voice Tweaks | CTA | |---|---|---|---|---|---| | X/Twitter | Thread | 7 tweets | Curiosity + proof | Short sentences, punchy | Reply "checklist" for signup | | LinkedIn | Carousel | 8 slides | Authority + story | Slightly longer, professional | DM "System" | | Newsletter | Section | 250 words | Value + vulnerable | Friendly, first-person | Click to subscribe | | Shorts | Script | 30 sec | Shock + proof | Fast, visual, captions | Follow + link in bio | ## 4. Copy-Paste Outputs (Ready to Post) ### X/Twitter — Thread (Voice: Hormozi-style) **Hook:** I failed my first startup doing 5 things. Fixed 1 → $10k MRR. **Thread:** 1. We tried to serve everyone. Result: no one cared. Lesson 1... **CTA:** Reply "checklist" — I'll DM the system that got us to $10k ### LinkedIn — Carousel (Voice: Hormozi-style) **Slide 1 (Hook):** The checklist that took us from $0 to $10k MRR (5 lessons) **Slide 2:** Lesson 1: Niching down 10x'd revenue... ### Newsletter — Section **Subject line:** The 1 checklist that saved my second startup **Body:** When my first startup failed, I thought I needed more ideas. I needed a checklist... ### Shorts Script — 30 sec **Hook (0-3s):** I wanted to quit 30 times. This kept me going... **Body:** 5 lessons in 20 seconds... ## 5. Voice & Quality Gates ### Voice Rules (Direct, Hormozi-style) - Sentences <18 words, no adverbs, proof over claims, CTA is a single verb ### Quality Gate | Criteria | Weight | Pass | |---|---|---| | Hook score | 30% | >7/10 | | Voice | 30% | no soft phrasing | | No duplication | 20% | no phrase repeated | | Goal fit | 20% | drives signups | ## 6. 7-Day Rollout Calendar | Day | Platform | Piece | Hook | Goal | |---|---|---|---|---| | Mon | X/Twitter | Thread Lesson 1 | Niching hook | Signups | | Tue | LinkedIn | Carousel Lesson 3 | Checklist hook | Signups | | Wed | Newsletter | Lesson 5 story | Grit | Signups | | Thu | Shorts | Lesson 1 shock | Niche | Signups | | Fri | X/Twitter | Thread Lesson 3 | System | Signups | | Sat | LinkedIn | Carousel Lesson 1 | Niche | Signups | | Sun | Newsletter | Roundup | 5 lessons | Signups | ## 7. First Action Today - Ingest transcript to Extractor — run `extractor` on the 45-min file, pick 5 lessons