THE 3 CRITICAL LEAKS (FIX THESE NOW) Leak #1: The homepage is feature-heavy but outcome-light The copy talks endlessly about “AI agents,” “ecosystems,” “workflows,” and “foundations,” but rarely translates those into concrete business outcomes with specificity. Buyers do not purchase “AI-powered product suites.” They purchase: faster execution lower operational costs fewer meetings more revenue fewer manual tasks faster product delivery Right now, the page makes the user do the mental work of connecting features to outcomes. That creates cognitive friction and weakens desire.