Example input
EXAMPLE 1:
Blog post title: "AI Image Guide: Learn the Nuances of Prompt Writing in 5 Minutes"
Blog post content: "The Anatomy of Image Generation Prompts
To effectively render images using AI, you must first understand what that particular AI rendering platform specializes in. The DALL.E series of rendering platforms specialize in rendering photo-realistic visuals, whereas Midjourney favors more digital art or illustration formats. Our own Letâs Enhance Image Generator works well with both illustrations and photorealism, but can also render images that resemble 3D sculpted models.
Use At Least 3-7 Words
There is no single correct way of writing text prompts for generative AI platforms, but most prompt engineers would agree, that textual prompts should be at least 3-7 words long if youâre looking to render something more detailed and less abstract.
While you donât need to strictly abide by these rules, but if youâre looking for a more detailed and complex rendering, then a 3-7 word text prompt would be your best bet. The more descriptive your text prompt, the easier it is for the AI to understand what youâre looking for.
Subject: The Who and What of Text Prompts
As with human artists, AI-image generators need a subject to render. This can be a person, object, or location that will be the main focus of your rendered image. You can use prompts with more than one subject, but to keep things simple for now, letâs keep it at 1 subject per text prompt.
Pro tip: Avoid using abstract concepts (love, hate, justice, infinity, joy) as subjects. You can most certainly render something using these keywords, but the results will be very inconsistent in what they depict. Use concrete nouns (human, cup, dog, planet, headphones) as the subject of your prompt for more accurate results.
Similar to sentences in English, the subject must be a noun. Some simple examples would be human, car, forest, apple, living room interior, and soda can. The AI can successfully generate an image from any of these nouns alone, but to get more detailed and complex AI renderings, you need to create a more descriptive text prompt.
Descriptors: The Doing What, Where, and How
To add more complexity to your rendering and help the AI narrow down what images to use as references, you need to utilize descriptors. While any word that describes the subject of the text prompt can be considered a descriptor, these tend to be verbs and adjectives that answer questions like:
What is happening?
What is the subject doing?
How is the subject doing this?
Whatâs happening around the subject?
What does the subject look like?
To illustrate this point, we did a little experiment with our Letâs Enhance Image Generator and tried to render a raccoon that is reading. The rendering on the left was rendered when we simply entered the text prompt âraccoon readingâ. And while the AI was able to generate the subject and one descriptor successfully, the example is still rather simple.
Rendered using Letâs Enhance Image Generator.
On the right, however, the prompt contains two additional descriptors âa bookâ and âin a libraryâ. These additional descriptors allowed the AI to narrow down the reference photos, thus rendering an image far more complex than its counterpart with a far more simplistic text prompt.
Pro tip: Experiment with descriptors to see how they affect different aspects of the image. Descriptors are not a definite science and may yield wildly different results, so mix and match them to see what the results look like.
Keep in mind, that it is really a matter of preference and necessity whether you use additional descriptors and how many. If youâre looking for a simple rendering of a finch, simply typing in âfinchâ in the text prompt is going to be enough for most AI image generators.
Rendered using Stable Diffusion.
But the far more descriptive text prompt of the example on the right demonstrates how accurately the AI can render a more detailed visual thanks to additional descriptors, such as âa tinyâ, âon a branchâ, âwith spring flowers on the backgroundâ.
Aesthetic and Style: How the Rendering Will Look
Finally, the last bit of a common text prompt for generative AI platforms are keywords and phrases that add the finishing touches to the rendering. These last few words will determine the style, framing, and overall aesthetic of the composition. Keywords like âphotoâ, âoil paintingâ, or â3D sculptureâ work really well in this section. You can also use prompts like âclose upâ, âwide shotâ, or âportraitâ for additional framing options.
And thereâs also the option of choosing an art style, as well as naming specific artists whose work you wish the AI to imitate. In the example above, the Letâs Enhance Image Generator was told to render an impressionist painting in the style of Vincent Van Gogh of the Batmobile stuck in LA traffic.
Rendered using Letâs Enhance Image Generator.
You can see that the two iterations in the left column emphasized the wide shot, as both compositions show a more distant photo of the traffic and donât focus on the subject as much. However, all 4 renders were made to imitate impressionist paintings, and more specifically, the style of Van Gogh. With those additional aesthetic prompts at the end of our text prompts, we were able to successfully stylize our rendered images, making them more unique.
Rendered using Lexica.
Hereâs another example of how the same prompt with different aesthetic keywords can change the entire style of the rendered image. The rendering on the left used a simple prompt with a subject and some additional descriptors. However, the rendering to the right, thanks to keywords such as âvaporwave aestheticâ and âproduct photographyâ, has a more defined visual aesthetic, with the gradient in the background mimicking product photography on top of the neon vaporwave aesthetic."
EXAMPLE 2:
Blog post title: "Why UX design is so important for business}"
Blog post content: "UX measures how a consumer feels when interacting with a system. Itâs the art, and science, of trying to fulfil the userâs needs.
Running a business without good User Experience Design (UX) is like driving a car without tires. Itâll run, perhaps. But not well. And youâre doing damage to your brand every time you take it out in public. UX measures how a consumer feels when interacting with a system. Itâs the art, and science, of trying to fulfil the userâs needs, which, in turn, leads to improved business performance: better loyalty, less attrition, more conversions, more interaction, more revenue.
The current state of UX adoption
UX Design is commonplace these days, although specific rates of adoption vary from company to company.
When InVision surveyed over 2000 businesses across 24 industries, they found that 77% of them recorded improved customer satisfaction as a direct result of good design. 81% said design had also improved product usability.
âWe found that those dominating their industries are the ones treating the screen like the most important place on Earthâ the report said. âIn fact, companies with high design maturity see cost savings, revenue gains, and brand and market position improvements as a result of their design efforts.â
Interestingly, while the benefits of UX have been known for a while now (the discipline dates back to the 19th century, although it didnât really get moving till the 1990s) InVision also found that only 5% of companies are empowering designers to reap the maximum benefit. In other words, thereâs a lot of room for improvement. Even within companies who claim to champion good user design.
To measure how good your company may or may not be at UX, we first have to look at something called âDesign Maturityâ.
What is Design Maturity?
Design Maturity, or UX Maturity as itâs sometimes known, is a framework to assess a companyâs investment and commitment to user-centered design. Itâs a cheat sheet. A way for companies to quickly take stock of their UX strengths and weaknesses. Jakob Nielsen developed one of the earliest UX Maturity models in 2006, which included eight âstagesâ of maturity, but there have been subtle improvements over the years, and these days most maturity models feature about five or six stages.
Still, they share a similar structure.
Stage 1: Absent. The lowest stage of maturity. User Design is ignored completely within the company.
Stage 2: Limited. UX work occurs, but itâs rare and not particularly valued.
Stage 3: Emergent. The UX work is promising, but lacks consistency.
Stage 4: Structured. The company has a structured UX program, but with varying degrees of success.
Stage 5: Integrated. UX work is structured, effective, and intrinsic to the organisation.
Stage 6: User-driven. UX dedication permeates all levels of the company, revealing deep insights.
The more your company invests in UX, the more structured that investment becomes, and the more integrated the findings are across the entire business, the more âmatureâ itâs said to be.
Improving your UX maturity can be done in several ways. You can look at culture (how UX is valued within the company, and the number of dedicated UX professionals), strategy (how UX resources are prioritised, and to what end), process (how UX research is systematically used within the company) and outcomes (intentionally outlining the ROI and KPI of various UX initiatives).
The important thing to remember is that these factors donât exist in isolation. Thereâs no point hiring more and more UX designers, for example, if leadership isnât on-board, if designersâ findings arenât worked into the wider business, if there are no structures in place, or specific user-based targets established. UX maturity is almost a mindset, and it works most effectively when everyone believes in the power of good design.
âNot all companies understand the value of UX, especially companies at the lower levels of holistic integration and design maturity,â notes DesignerUp. âBut for a company to see these benefits, adoption is crucial. This includes involvement from the key stakeholders and how design is considered at every stage of product decision making.â
The benefits of UX Design
Because UX design touches all aspects of a digital product, its potential is almost limitless. Good UX can improve product quality, obviously â it literally makes digital products more useable â but it can also benefit customer satisfaction, long-term engagement, employee productivity, brand loyalty, time to market, conversion metrics, brand equity and (of course) revenue.
âUser experience is important because it tries to fulfil the userâs needs,â says UX expert Prayag Gangadharan. âIt aims to provide positive experiences that keep a user loyal to the product and brand. A meaningful user experience allows you to define customer journeys on your product that are most conducts to business success.â
Frank Chimero famously put it another way: âPeople ignore design that ignores people.â
The findings back this up. When InVision surveyed over 2000 global companies, they found a huge discrepancy between the performance of âmatureâ UX brands, versus those with minimal UX investment. Companies at âLevel 5â (the most mature stage) recorded four times the revenue, five times the cost savings, six times faster time-to-market, and 26 times better valuation. Those are crushing statistics.
The evidence is pretty clear. UX maturity equals profit. It equals relevance. And best of all, it equals happy users."
Example output
EXAMPLE 1:
LinkedIn Post:
Title: "Mastering Prompt Writing for AI Image Generation: Essential Tips"
Content:
AI image generation platforms like DALL.E, Midjourney, and our Letâs Enhance Image Generator each have unique specialties. While mastering text prompt writing isn't a one-size-fits-all approach, here are few key strategies:
⢠Word Count: Go for 3-7 words for detailed renderings.
⢠Subjects: Stick to concrete nouns (human, cup, dog, planet, headphones) for more accurate results.
⢠Descriptors: Add complexity to the rendering with verbs and adjectives that describe what the subject is doing and what's happening around it.
⢠Aesthetic & Style: Use keywords that set the tone for the final rendering (like "oil painting" or "3D sculpture") and consider framing prompts ("close up", "wide shot").
Consider our experiment with the prompt âraccoon readingâ. A simple prompt yielded a basic image. But with extra descriptors (âa bookâ and âin a libraryâ), the AI was able to create a more complex image.
Also, keywords like âimpressionist paintingâ or âVan Goghâ can define the final aesthetic. Even framing options like "wide shot" or "portrait" can make a significant difference.
Which of these strategies are you eager to try in your next project? Share your thoughts below and let's discuss how we can optimize the use of AI in our creative processes.
#AI #imagegeneration #creativity
Explanation:
Context: The post is tailored to appeal to a professional audience. The language is formal and concise, aligning with LinkedIn's professional tone.
Length: The post is summarised into digestible key points while staying within the character limit of LinkedIn posts.
Engagement: The call-to-action at the end encourages readers to engage with the post by asking them about their preferred strategies.
Formatting: The content is organized into bullet points and short paragraphs, making it easier to read and digest, thereby facilitating better engagement.
EXAMPLE 2:
LinkedIn Post:
Why is User Experience (UX) design indispensable for your business? đ§đ
Good UX design is similar to driving a car with tires â it runs smoother, and the journey is more enjoyable. It's the art and science of fulfilling user needs, leading to improved business performance, including better customer loyalty, more conversions, and increased revenue.
The power of UX is reflected in a survey by InVision: 77% of companies reported improved customer satisfaction due to good design, and 81% said it enhanced product usability. đ
However, only 5% of businesses fully leverage UX design, suggesting ample room for improvement. đĄ
To assess your UX competency, look at your 'Design Maturity'. The stages range from 'Absent' (UX is ignored) to 'User-driven' (UX is integrated across all business levels). The higher your UX investment and integration, the more mature your design approach.
Good UX design improves product quality, enhances customer satisfaction, increases engagement, and boosts revenue. In essence, UX maturity equals business success.đźđ
Are you maximizing UX design in your business? Share your experience or challenges below!
I presented the content in this manner to create a compelling and succinct summary of the blog post, keeping in mind LinkedIn's professional context and character limit. The post starts with a thought-provoking question to catch the reader's attention. Important survey findings are presented in a clear and engaging manner. The concept of 'Design Maturity' is introduced and explained briefly to help readers gauge their own UX competence. Finally, a call-to-action encourages engagement and discussion, fostering a sense of community and collaboration.