Case 01 Social Media Marketing — Live Cohort Live Cohort Topic: Social Media Marketing Launch: Live cohort Audience: Under 500 subscribers 1. Launch Timeline W-4 Foundation Week HIGH Finalize course curriculum and record all video lessons HIGH Set up Teachable course page with full sales copy MED Write all 5 launch week emails and load into email platform MED Create 6 pre-launch social media posts and schedule them W-3 Warm-Up Week HIGH Send waitlist announcement email to full subscriber list HIGH Post daily social content building up to the launch MED DM your 20 most engaged followers personally about the launch MED Record and post a behind-the-scenes course preview video W-2 Pre-Launch Week HIGH Open cart for early bird pricing — 48 hours only HIGH Host a free live Q&A to address objections and build urgency MED Send early bird reminder email on day 2 of open cart MED Test all platform payment flows with a dummy purchase W-1 Launch Week HIGH Send official launch email — doors open announcement HIGH Post 2x daily on social — mix of testimonials and urgency MED Send cart close reminder 24 hours before deadline MED Send final cart close email 2 hours before deadline 2. Pre-Launch Content Checklist 01 Course trailer video (60-90 sec) Builds excitement + explains value Instagram Reels + email 02 Sales page with full curriculum Converts visitors to buyers Teachable course page 03 Free value post (carousel or Reel) Attracts new followers before launch Instagram + LinkedIn 04 Waitlist landing page Captures leads before cart opens Email platform + bio link 05 Founding student testimonial post Social proof from beta students Instagram Stories + feed 06 FAQ document or Stories highlight Reduces objections before purchase Instagram Highlights + sales page 3. Launch Day Checklist 1 Send launch email to full subscriber list at 8AM local time Creator 2 Verify course page is live and payment processing correctly Platform 3 Post launch announcement on Instagram feed + Stories Creator 4 Pin launch post and update bio link to sales page Creator 5 Monitor DMs and respond to purchase questions within 1 hour Creator 6 Confirm welcome email is triggered for all new enrollments Platform 7 Post midday Stories update with enrollment count Creator 8 Send end-of-day recap email if cart closes within 48 hours Creator 4. Email Sequence Outline Day 1 The doors are open — here's everything you need to know Official launch announcement with course overview and enrollment link Day 2 She got 3 clients in 6 weeks using this exact system Student success story building social proof and emotional connection Day 3 The #1 reason your social media isn't getting clients Value-driven email addressing core pain point + soft CTA to enroll Day 5 48 hours left — your questions answered FAQ email addressing top objections with urgency countdown Day 7 Final hours — doors close at midnight tonight Last chance email with hard deadline and risk-reversal guarantee reminder 5. Tech & Platform Checklist 💳 Payment processing Complete a test purchase and verify receipt email is received Failure: Stripe not connected or checkout page returns error 📧 Welcome email automation Enroll a test student and confirm welcome email triggers within 5 minutes Failure: New students receive no onboarding email after purchase 🔗 Bio link and sales page URL Click bio link on mobile and desktop — confirm it lands on course page Failure: Link goes to homepage or returns 404 error 📹 Video lesson playback Play all videos on mobile and desktop — confirm audio and quality Failure: Videos buffer, have no audio, or are marked private ⏰ Cart close timer Verify deadline timer on sales page matches email deadline exactly Failure: Timer shows different date than email or doesn't appear on mobile 📱 Mobile sales page display Review full sales page on iPhone and Android — check CTA button visibility Failure: CTA button is cut off or text overlaps on small screens 6. Post-Launch Actions Send a personal welcome video to all enrolled students within 24 hours of closing Post a "we're full" or "thank you" announcement to your audience with social proof numbers Add all students to the cohort community (Slack, Circle, or Facebook Group) Collect a short intake form from each student to personalize their experience Primary metric to track: enrollment conversion rate — divide total enrollments by total email list size to benchmark future launches