**1. Launch post** The paints are still in the drawer, aren't they? 🎨 Most adults who "can't draw" were never actually taught — they were just handed supplies and judged. This course teaches watercolour the school way: small steps, live guidance, and a first painting in lesson one that won't make you want to hide it. 6 live online lessons with a former school art teacher (me), every session recorded, materials list included. We start the first Monday of next month. $89. Who it's NOT for: experienced painters looking for advanced technique — you'd be bored, and I'd rather tell you now. If the drawer paints have waited long enough, the link is open. Come paint badly, then less badly, then proudly. **2. Launch email** Subject: The drawer paints are calling 🎨 Hello, If you bought watercolours with the best intentions and then froze at the first blank page, this was made for you. My beginner course starts the first Monday of next month: six live online lessons, step by step, with recordings of everything so a busy week never puts you behind. By the end you'll understand washes, colour mixing and how to finish a painting instead of abandoning it at the "ugly middle" stage. $89, materials list included. Full details and enrolment are at the link below. I'd love to see what those paints can do. **3. Story or short-video script** Beat 1: "Your watercolours are still in the drawer, aren't they?" Beat 2: "You don't lack talent. You lacked a teacher." Beat 3: "Six live lessons, recordings included, starting next month." Beat 4: "Link's open — come paint your first page." **4. Objection replies** Price: "$89 covers all six live lessons plus lifetime access to the recordings and the materials list. If that's not comfortable right now, the waitlist for the next cohort is free — no pressure either way." No time: "Lessons are live once a week and every one is recorded, so most students mix live and catch-up. Six weeks, one session at a time — it's built for people with jobs and lives." Will it work for me: "If you can hold a brush, the course can teach you the steps — that's the honest version. What I can't promise is talent by magic; what I can promise is clear teaching and a finished first painting in lesson one."