1. Awareness Stage: * Target Audience: Amateur sports clubs and small businesses in Marseille. * Marketing Channels: Social media advertising (Facebook, Instagram), content marketing (blog articles, guest posts), local event sponsorships. * Goals: Create brand awareness, educate potential customers about the benefits of digital marketing for their specific industry. * Possible Objections: Lack of understanding about the value of digital marketing, budget constraints. 2. Interest Stage: * Lead Generation: Offer free resources such as e-books, webinars, or industry-specific guides in exchange for contact information (email addresses). * Email Marketing: Regularly send informative and relevant content to nurture leads and keep them engaged. * Goals: Capture leads, build credibility and trust. * Possible Objections: Skepticism about the effectiveness of digital marketing, time constraints.