Sure, I'd be happy to help you with that.
First, let's start by defining the key elements of the Blue Ocean Strategy canvas:
The value proposition - what unique value will your offering bring to the market?
The target customers - who is your target market?
The pricing strategy - what is your pricing strategy and how does it compare to the competition?
The distribution channel - how will you distribute your offering?
The key activities and resources - what are the key activities and resources required to deliver your offering?
The partnerships and collaborations - who are your key partners and collaborators?
The customer experience - what is the overall customer experience that you are trying to create?
Now, let's apply these elements to the electric car rental app.
Value Proposition: Offer a hassle-free, eco-friendly and cost-effective way of transportation with electric vehicles. The app will provide electric car rentals at competitive rates, easy to book with a flexible payment system.
Target Customers: The target customers for the electric car rental app are environmentally conscious individuals and businesses who want to reduce their carbon footprint and enjoy the benefits of an electric vehicle without committing to purchasing one.
Pricing Strategy: The pricing strategy should be competitive and offer a cost-effective alternative to traditional car rentals. The app can offer different pricing models such as hourly, daily, and weekly rental options.
Distribution Channel: The electric car rental app will be available for download on both iOS and Android platforms. The app will have a simple and user-friendly interface allowing customers to easily browse and book their electric car rentals.
Key Activities and Resources: The key activities and resources required to deliver this offering include establishing partnerships with electric car manufacturers and rental car companies, building a fleet of electric vehicles, developing a user-friendly app, and setting up a robust customer support system.
Partnerships and Collaborations: To establish partnerships, the app should reach out to electric car manufacturers to secure a supply of electric vehicles at competitive rates, as well as collaborate with existing rental car companies for parking and maintenance facilities.
Customer Experience: The customer experience should be hassle-free, efficient, and enjoyable. The app can provide a seamless booking process, personalized recommendations based on the customer’s needs, and a user-friendly interface. Customers should have access to customer support at all times, ensuring that they feel confident and secure using the app.
By mapping out these elements on the Blue Ocean Strategy canvas, we can develop a strategy for an electric car rental app that differentiates itself from the competition by offering a unique value proposition that is eco-friendly, cost-effective, and hassle-free. By focusing on the target customers, establishing partnerships, and building a robust customer support system, we can create a customer experience that sets us apart from traditional car rental companies.