Target Audience: To effectively reach your target audience on TikTok, it's important to consider the platform's user demographics and the characteristics of your formation. Based on the nature of sales online, the following target audience would be suitable for your campaign: 1- Young Entrepreneurs: TikTok's user base primarily consists of Gen Z and Millennials, making it an ideal platform to reach aspiring young entrepreneurs looking to enhance their sales skills. 2- Small Business Owners: Target small business owners who want to improve their online sales strategies and expand their customer base. 3- E-commerce Enthusiasts: Engage with individuals who are interested in e-commerce, dropshipping, or any form of online sales.