Create Complete Advertising Campaigns

Client Overview Business Name: Queen (https://queeneg.net) Industry: Cosmetics and personal care Unique Points: Offers imported and original skincare, haircare, and personal care products. Provides medical consultation services with specialized pharmacists. Sells subscription boxes and integrated bundles tailored to customer needs. Campaign Goals Increase brand awareness in the Egyptian market. Drive website traffic and boost e-commerce sales. Generate qualified leads for subscription boxes and consultation services. Establish Queen as a trusted expert in skincare and personal care. Target Audience Analysis Demographics: Gender: Primarily women (70%) and men (30%) interested in grooming. Age: 18–45 years old. Location: Urban areas in Egypt (Cairo, Alexandria, Giza) with a focus on high-income neighborhoods. Psychographics: Interests: Skincare, personal care, beauty trends, and natural remedies. Behaviors: Online shoppers, active on Instagram and Facebook, follow beauty influencers. Challenges: Finding high-quality, affordable products with professional guidance. Platform Selection Strategy Core Platforms: Facebook & Instagram: Key demographics are highly active here. Best for visual campaigns (Reels, stories, product showcases). Enables advanced targeting by location, interests, and purchase behavior. Google Ads: Run search and display ads targeting keywords like "best skincare in Egypt" or "professional skin consultation." Use retargeting ads to engage visitors who didn’t convert. YouTube: Leverage video tutorials on skincare routines, product reviews, and testimonials. Partner with local beauty influencers for authentic recommendations. TikTok: For younger audiences, create engaging short-form content (e.g., product unboxing, tips). Native Ads (Outbrain/Taboola): Amplify blogs and educational articles to drive traffic and educate the audience. Budget Allocation Total Budget: $10,000 (Example) Allocation: Facebook & Instagram: $3,500 (35%) Google Ads: $2,500 (25%) YouTube: $2,000 (20%) TikTok: $1,500 (15%) Native Ads: $500 (5%) Contingency Budget: 10% ($1,000) for optimizing underperforming platforms. Negotiation Tactics Facebook & Instagram: Use volume discounts by committing to a month-long campaign. Google Ads: Use auction-based strategies and lower CPC targeting niche keywords. YouTube: Collaborate with micro-influencers (cost-effective and authentic). Native Ads: Negotiate bundle pricing for broader reach. Ad Placement & Strategy Facebook & Instagram: Run carousel ads featuring product bundles. Use story ads during peak engagement times (evening hours). A/B test CTAs like “Shop Now” vs. “Book a Free Consultation.” Google Ads: Prioritize mobile-first placements. Display retargeting ads to users who abandoned carts. YouTube: Place ads on beauty tutorial videos. Run skippable ads with a clear offer (“Free consultation!”). TikTok: Post 3–5 times weekly. Highlight real-time consultation stories or customer testimonials. Performance Metrics & Goals Metrics: CTR: Target 3% on Facebook, Instagram, and TikTok. CPA: $5–$7 per lead. ROAS: Aim for 4x. Impressions: 1M across all platforms. Conversions: 500 new subscription box customers and 300 consultations booked. SMART Goals: Increase website traffic by 30% in 3 months. Generate 1,000 new qualified leads within 60 days. Achieve 500 sales for bundles by the end of the campaign. Monitoring & Optimization Weekly Monitoring: Use Meta Ads Manager, Google Analytics, and TikTok Analytics to review CTR, CPC, and conversions. Adjustments: Pause underperforming ads. Allocate the contingency budget to top-performing platforms. Use insights to refine targeting, e.g., focusing on age 25–34 if data shows better conversion. Final Reporting: Share detailed analytics with performance breakdown, ROI analysis, and next-step recommendations.