Custom Brand Guidelines For Any Business

Brand Story and Values: - Our online homemade soap business is dedicated to providing natural and high-quality soap products made with organic ingredients. We value sustainability, community, and environmental responsibility. We believe that taking a moment for yourself to relax and unwind is essential in our fast-paced world. Logo Usage: - The logo should be displayed prominently on all marketing materials, including the website, social media accounts, and packaging. - The logo should be a minimalist design that evokes a sense of calm and relaxation. - The logo should be used in pastel colors, such as soft blue, lavender, or pink. Color Palette: - The color palette should be based on calming and soothing tones, such as pastel blues, lavenders, and pinks. - The primary color should be a soft blue (#B4C4D3), which represents calmness and serenity. - The secondary colors should be soft pink (#F9BCC3) and lavender (#D6CBEF), which represent relaxation and comfort. Typography: - The primary font should be a clean and modern sans-serif font, such as Open Sans or Lato. - The secondary font can be a handwritten or script font for a personal touch, such as Pacifico or Great Vibes. - The font size should be easy to read, and should not be too small or too large. Brand Voice and Tone: - The brand voice should be friendly, informative, and authentic. - The tone should be warm and approachable, but also professional and knowledgeable. - The language should be calming and stress-free, using words such as ""relax"", ""unwind"", and ""pamper"". Imagery and Photography Style: - All product photography should be high-quality and showcase the natural and handmade qualities of the soap. - The images should be bright, clear, and well-lit, with a soft and calming color palette. - The background should be simple and unobtrusive, allowing the soap to be the main focus. Design Elements and Graphics: - The design elements and graphics should be simple and clean, reflecting the natural and handmade qualities of the soap. - The use of organic shapes and textures, such as waves or clouds, can add to the calming and stress-free feel of the brand. Proper and Improper Usage: - The logo should always be used in accordance with the guidelines outlined above. - The use of inappropriate language or imagery is not allowed. - The brand should not be associated with any controversial or sensitive topics. Guidelines for Brand Applications: - The brand guidelines should be followed across all media, including the website, social media accounts, and packaging. - The website and social media accounts should feature consistent branding and messaging. - The packaging should be simple, eco-friendly, and showcase the natural qualities of the soap. Brand Message and Positioning: - Our brand message is that we provide high-quality, natural soap products made with organic ingredients that create stress-free moments for women aged 25-40. - Our brand positioning is that we are the go-to source for customers who want to relax and unwind with natural and sustainable soap products. Brand Guidelines Updates and Maintenance: - The brand guidelines should be reviewed and updated regularly to ensure consistency and relevance. - Any changes to the brand guidelines should be communicated to all team members and stakeholders. The messaging should always reflect the calming and stress-free tone of the brand.