1) **Target customer profile (age, situation, experience level)** English-speaking UX designers in the UK aged 24–35, with 6–24 months of design experience. They are applying for their first or second UX role while studying or working part-time. They prefer direct but supportive feedback and actionable written notes. 2) **The 5 biggest pain points** 1. Unclear narratives in their case studies. 2. Uncertainty about what portfolio reviewers look for. 3. Too much material and difficulty deciding what to include. 4. Inconsistent feedback from peers. 5. Limited time to revise their portfolio. 3) **The 5 most important purchase motives** 1. Get outside feedback from a practicing UX designer. 2. Tell clearer stories in two case studies. 3. Follow a manageable, prioritized revision order. 4. Receive feedback specifically relevant to UX portfolios. 5. Receive the written comments and checklist within three business days. 4) **Typical objections before purchase** - **Price:** Is one review worth the GBP 120 one-time payment? - **Reviewer relevance:** Is the reviewer’s experience relevant to my portfolio and experience level? - **Feedback quality:** Will the feedback be specific enough to act on? The annotated comments and prioritized checklist address this concern. 5) **Words & terms the customer uses themselves** - “Case study” - “Portfolio review” - “Tell the story” - “What should I cut?” - “First UX role” 6) **Brief summary: Why does this customer really buy?** They buy a clear direction for revising their portfolio: what to change, what to cut, and what to tackle first within their limited revision time. PortfolioBridge provides a 60-minute video review and actionable written feedback on two case studies; it does not provide recruitment or a job guarantee.