**FreshMarket Customer Experience Survey** *Thank you for being a loyal customer of FreshMarket! Your feedback is invaluable in helping us enhance your shopping experience. Please take a few minutes to complete this survey. Your responses will remain confidential.* **Section 1: Shopper Information** 1. **Gender:** - Male - Female - Non-binary/Prefer not to say 2. **Age Group:** - Under 18 - 18-24 - 25-34 - 35-44 - 45-54 - 55-64 - 65 and over 3. **How often do you shop at FreshMarket?** - Once a week - 2-3 times a month - Once a month - Less than once a month - This is my first time **Section 2: Shopping Behavior** 4. **What time of day do you prefer to shop at FreshMarket?** - Morning (6 AM - 11 AM) - Afternoon (12 PM - 5 PM) - Evening (6 PM - 9 PM) - Anytime 5. **What factors influence your decision to shop at FreshMarket? (Select all that apply)** - Freshness of products - Quality of products - Variety of products - Competitive prices - Customer service - Location convenience - Special promotions and discounts - Other (please specify) 6. **Do you typically shop alone, with family, or with friends?** - Alone - With family - With friends - Both family and friends - Other (please specify) **Section 3: Product Preferences** 7. **What types of products do you frequently purchase at FreshMarket? (Select all that apply)** - Fresh produce - Meat and seafood - Bakery items - Dairy and dairy alternatives - Frozen foods - Snacks and beverages - Organic and health foods - Household essentials - Other (please specify) 8. **On a scale from 1 to 5, how satisfied are you with the product selection at FreshMarket?** - (1) Very Dissatisfied - (2) Dissatisfied - (3) Neutral - (4) Satisfied - (5) Very Satisfied 9. **Is there a specific product or brand you wish FreshMarket carried but currently does not? Please describe.** 10. **How do you stay informed about FreshMarket promotions, new products, and updates? (Select all that apply)** - Email newsletters - Social media - FreshMarket's website - Mobile app - In-store signage - Word of mouth - Other (please specify) **Thank you for participating in our survey! Your feedback helps us make FreshMarket even better.** Please add an option for additional comments or suggestions at the end of the survey to allow customers to provide any other feedback or suggestions they may have. This will help gather more qualitative insights.