EMAIL 1 — THE CHECK-IN Send: Day 1 Subject: Before you go — one quick question Hi, We noticed you cancelled your Planify account, and we get it — if you weren't using it enough to justify the cost, that's a real problem on our end, not just yours. We're not going to send you a string of emails about everything you're missing. But I do have one question: was it mostly about the price, or was there something specific that wasn't working for how you actually work? Hit reply — it takes 30 seconds and genuinely helps us. The Planify Team --- EMAIL 2 — THE VALUE REMINDER Send: Day 7 Subject: What changed since you left Hi, Since you cancelled, we shipped three things freelancers kept asking for: a simplified invoice view, a client portal that doesn't require your clients to log in, and a time-to-invoice report so you can see exactly where projects are eating your margins. Other solo designers on Planify are using it mainly for two things right now: tracking project profitability per client and automating follow-up invoices. Both take under 5 minutes to set up. We'd like to offer you 3 months at 40% off if you want to try it again — no pressure and no call required. Restart your account here: [link] The Planify Team --- EMAIL 3 — THE LAST OFFER Send: Day 21 Subject: Last email from us on this Hi, This is the last time we'll reach out about coming back — we don't believe in inbox pressure. The offer is still open: 3 months of Planify at 40% off, applied automatically when you reactivate. It expires in 7 days, on [date]. After that, it's gone. No hard feelings either way — we hope whatever you're using is working well for you. Reactivate here: [link] The Planify Team --- CAMPAIGN NOTES - Segment by feature usage before churn: customers who used fewer than 2 features monthly respond best to Email 2 with a simplified use case angle, not a feature list - A/B test first: Email 1 subject line — test "Before you go" vs a direct question like "Was it the price?" — question format typically wins 15-20% higher open rate for cost-related churn - Avoid in this churn reason: do not lead with discount in Email 1 — customers who cancelled due to value perception interpret an immediate discount as confirmation they were right to leave