1. SUBJECT LINE: "A lot's changed since you left, Rachel" / "The mobile app you wanted is finally here" / "50% off, no strings, if you want to try us again" 2. EMAIL BODY: Hi Rachel, it's been a while since you were last in [Product]. Since then we rebuilt the mobile app from scratch (it's actually fast now) and added automated recurring tasks, which was the most requested feature from people like you. If you want to see what's different, we'd like to give you 3 months at 50% off, no commitment beyond that. Just click below to reactivate and it's applied automatically. 3. SHORT VERSION: Hey Rachel, we rebuilt the mobile app and added recurring tasks since you last used [Product]. Want to try it again? 3 months at 50% off if you reactivate this week. 4. FOLLOW-UP NUDGE: No pressure, Rachel - happy to answer any questions if you're curious what's different before deciding.