Customised Sales Funnel Strategies

The See-Think-Do-Care Model This model focuses on the four stages of the customer journey: See, Think, Do, and Care. Stage Description Strategy See Potential customers become aware of Sweetgreen through various marketing channels, such as social media, word of mouth, or online ads. Create engaging social media campaigns, collaborate with local influencers, and offer referral incentives to existing customers. Think Customers start to consider Sweetgreen as a dining option, and they conduct research to learn more about the brand, menu offerings, and pricing. Provide detailed information about menu items, nutritional value, and sourcing. Offer limited-time discounts or free samples to encourage trial. Do Customers make a purchase at Sweetgreen, either in-store or online. Provide a seamless and convenient ordering process, offer personalized recommendations based on past orders, and collect customer feedback to improve the experience. Care Sweetgreen retains customers and turns them into loyal advocates by providing exceptional service, quality food, and ongoing communication. Offer loyalty programs, personalized promotions, and social media engagement to keep customers coming back. Respond to customer feedback and reviews to show that the brand cares about their opinions. The Awareness-Interest-Desire-Action (AIDA) Model This model focuses on the four stages of the customer journey: Awareness, Interest, Desire, and Action. Stage Description Strategy Awareness Potential customers become aware of Sweetgreen through various marketing channels, such as social media, word of mouth, or online ads. Create eye-catching ads, social media posts, and influencer collaborations that highlight the brand's commitment to healthy, fresh ingredients. Interest Customers express interest in Sweetgreen and start to learn more about the menu, pricing, and ordering process. Provide detailed information about menu items, nutritional value, and sourcing. Offer limited-time discounts or free samples to encourage trial. Desire Customers develop a desire for Sweetgreen and become motivated to make a purchase. Use customer testimonials, social proof, and personalized recommendations to build trust and credibility. Offer convenience and customization options to make the experience unique to each customer. Action Customers make a purchase at Sweetgreen, either in-store or online. Provide a seamless and convenient ordering process, offer personalized recommendations based on past orders, and collect customer feedback to improve the experience. The Problem-Agitate-Solve (PAS) Model This model focuses on three stages of the customer journey: Problem, Agitate, and Solve. Stage Description Strategy Problem Customers identify a problem or pain point, such as a lack of healthy dining options in their area or difficulty finding fresh, organic ingredients. Use customer research and feedback to identify common pain points and address them in marketing materials. Highlight the benefits of fresh, healthy ingredients and the convenience of customizable salads and bowls. Agitate Customers become more aware of their problem and the negative consequences of not addressing it. Use persuasive messaging and emotional appeals to highlight the consequences of unhealthy eating and the benefits of choosing Sweetgreen. Solve Customers find a solution to their problem by choosing Sweetgreen as a healthy dining The Problem-Agitate-Solve (PAS) Model (continued) Stage Description Strategy Solve Customers find a solution to their problem by choosing Sweetgreen as a healthy dining option. Use persuasive messaging and emotional appeals to highlight the benefits of choosing Sweetgreen, such as access to fresh, locally sourced ingredients and a variety of customizable options. Provide convenient ordering options, such as online or mobile ordering, to make the experience seamless and easy. Offer incentives, such as discounts or loyalty programs, to encourage repeat business. Overall, the sales funnel strategy for Sweetgreen should focus on attracting health-conscious individuals who value fresh, organic, and locally sourced ingredients in their meals, and providing a seamless and convenient ordering experience with personalized recommendations and promotions to retain loyal customers. By using these models, Sweetgreen can create a holistic sales funnel that addresses customers' needs, preferences, and pain points at every stage of the customer journey.