1. Design Brief Health Audit Audit the brief across all 10 required areas. For each area: Give a score from 1-10 Explain why you gave that score Identify the strongest part of the brief Identify the biggest weakness Explain what information is missing State whether the issue blocks design execution Evaluate: 1. Objective clarity 2. Audience clarity 3. Deliverable clarity 4. Creative direction 5. Brand alignment 6. Technical requirements 7. Timeline 8. Scope 9. Success criteria 10. Overall completeness Then provide: Average score Strongest area Weakest area Overall assessment --- 2. Problems, Gaps & Risks Perform a detailed requirements audit. Identify problems under these categories: Ambiguous Instructions Look for vague statements such as: "Premium" "Natural" "Earth-inspired" "Increase sales" "Generate awareness" Explain why these descriptions may produce inconsistent design interpretations. Missing Information Identify missing: Final copy Product claims CTA Product pricing Offer information Product URL Brand guidelines Typography Color specifications Image dimensions Platform specifications Legal requirements Approval owner Revision limits KPI targets Do not assume these requirements exist. Contradictory Requirements Check whether any requirements could conflict with each other. For example: Premium vs overly promotional Natural vs highly polished Product photography vs illustration-led design Awareness vs direct-response sales Explain whether these are genuine contradictions or simply areas requiring prioritization. Scope-Creep Risks Identify potential expansion such as: Additional social formats Additional campaign variants Copywriting Retouching Photography Video Motion graphics Paid-ad adaptations Additional revision rounds Technical Risks Identify missing specifications for: Instagram posts Instagram Stories Website banners Email header File formats Resolution Safe zones Responsive behavior Stakeholder Risks Identify: Who approves the work Who provides final copy Who approves product claims Who owns legal approval Who has final decision authority Classify every issue: Critical / High / Medium / Low For every Critical and High issue provide: Issue Why it matters Potential consequence Required clarification Recommended owner --- 3. Brief Improvement Recommendations Provide two levels of recommendations. Mandatory Improvements Explain the minimum changes required before production. Cover: 1. Project Objective Convert "increase sales" into a measurable objective once baseline and target are supplied. 2. Target Audience Clarify audience motivations, purchase barriers, skincare concerns, and level of product knowledge. 3. Core Message Establish one primary product proposition. Identify supporting benefits. Confirm approved product claims. 4. Deliverables Confirm exact dimensions, quantities, platforms, and variations. 5. Creative Direction Translate "natural, premium, clean" into concrete visual principles. 6. Visual Requirements Define photography treatment, backgrounds, compositions, typography, color usage, and hierarchy. 7. Content Requirements Confirm final copy, CTA, product benefits, offer, pricing, and disclaimers. 8. Technical Specifications Confirm file formats, dimensions, resolution, color profiles, and export requirements. 9. Timeline Break the 10-day deadline into: Brief approval Concept development Review Revisions Final production Delivery 10. Approval Process Define approval owner and maximum revision rounds. 11. Success Criteria Define measurable KPIs and baseline. Optional Improvements Recommend improvements that could increase campaign effectiveness but are not mandatory blockers. Examples: Create a modular campaign system Develop multiple CTA treatments Create reusable social templates Establish a visual hierarchy for awareness vs conversion assets Test two creative directions Create a consistent campaign visual motif Clearly distinguish these from required project scope. --- 4. Professional Design Brief Rewrite Rewrite the GreenGlow campaign brief into a polished professional document. Use exactly these subsections: Project Overview Explain: What is being launched Why the campaign exists What the design team is responsible for Business Objective Preserve the confirmed objective: Product awareness Product-page traffic Sales Do not invent numerical targets. Mark missing metrics as To Be Confirmed. Design Objective Define what the creative should accomplish visually and behaviorally. Target Audience Use the confirmed: Women aged 25-40 Interested in clean beauty Clearly mark additional audience insights as To Be Confirmed. User/Customer Problem Do not invent a specific skincare problem. State what is known and identify what needs validation. Core Message Identify the need for a single primary campaign message. Do not invent a product claim. Desired User Action Identify the desired action as purchasing the product, while noting that the final CTA is To Be Confirmed. Deliverables Include all confirmed deliverables: 5 Instagram posts 5 Instagram Stories 2 website banners 1 email header Editable source files Identify missing dimensions and specifications. Creative Direction Translate: Natural Premium Clean Earth-inspired into actionable design principles without inventing brand-specific details. Visual Style Define: Photography direction Composition Visual hierarchy Texture Typography approach Color application Product prominence Keep unsupported details clearly labeled as recommendations. Brand Requirements Include: GreenGlow logo Existing product photography Existing brand assets where available Identify missing brand guidelines. Content Requirements Flag: Final copy Product benefits Product claims CTA Pricing Promotional information as items requiring confirmation. Technical Specifications Identify all missing: Dimensions Aspect ratios File formats Resolution Export requirements Website banner behavior Email constraints Mandatory Elements Include only confirmed mandatory elements. Restrictions Include: Avoid clinical-looking visuals Do not use unsupported product claims Do not invent legal or regulatory language References Preserve the reference direction: Premium clean-beauty brands Do not claim specific competitor brands unless they are supplied. Timeline Preserve: Campaign launch: 10 days Then identify the need for intermediate milestones. Review & Approval Process Create a proposed process, but clearly label it Recommended Process, not confirmed business requirements. Success Criteria Preserve: Product-page traffic Sales Identify missing: Baseline Target Measurement period Attribution method Final Acceptance Requirements Define objective acceptance checks for: All deliverables completed Correct dimensions Correct branding Approved copy Approved claims Final exports Editable files Stakeholder approval --- 5. Designer Execution Checklist Create a detailed production checklist. Before Starting Verify: [ ] Brief approved [ ] Campaign objective confirmed [ ] Audience confirmed [ ] Product information received [ ] Product photography received [ ] Logo received [ ] Brand guidelines received or marked unavailable [ ] Final copy received [ ] Product claims approved [ ] CTA confirmed [ ] Pricing/offer confirmed [ ] Legal requirements confirmed [ ] Platform specifications confirmed [ ] Approval owner confirmed During Concept Development Check: [ ] One clear campaign idea [ ] Product is immediately identifiable [ ] Visual direction matches the brand [ ] Natural positioning is evident [ ] Premium perception is maintained [ ] Clean-beauty positioning is clear [ ] Visual hierarchy supports the user goal [ ] CTA has appropriate prominence [ ] Creative is differentiated without copying references During Design Production Check: [ ] Logo placement is consistent [ ] Product photography is used correctly [ ] Typography is consistent [ ] Spacing is consistent [ ] Visual hierarchy is clear [ ] Product remains visually prominent [ ] Text is readable [ ] Important information is not overcrowded [ ] Social safe zones are respected [ ] Website assets account for responsive behavior [ ] Email header works within technical constraints [ ] Accessibility is considered where applicable Before Stakeholder Review Check: [ ] All 5 Instagram posts completed [ ] All 5 Stories completed [ ] Both website banners completed [ ] Email header completed [ ] Correct product imagery used [ ] No placeholder copy remains unless explicitly approved [ ] No unapproved claims appear [ ] CTA is consistent [ ] File naming is organized [ ] Figma/source file is structured [ ] Correct version number is used Before Final Delivery Check: [ ] Final copy approved [ ] Legal/claim approval completed [ ] Stakeholder approval completed [ ] Required revisions completed [ ] Dimensions verified [ ] File formats verified [ ] Export quality verified [ ] Source files included [ ] Assets properly named [ ] No hidden/unresolved comments [ ] Final deliverable count matches the approved scope --- 6. Final Quality Control & Clarification Questions Final Brief Quality Score Provide a final score from 1-10 after applying all recommended improvements. Explain: What has been resolved What remains unknown Whether the remaining unknowns prevent production Top 5 Remaining Risks Rank the five most important unresolved risks. For each: Risk Impact Probability Mitigation Top 5 Clarification Questions Ask exactly five high-value questions. Prioritize questions such as: 1. What is the approved product positioning and primary benefit/claim? 2. What is the final campaign copy and CTA? 3. What are the exact platform dimensions and technical specifications? 4. Who provides final creative/legal approval, and how many revision rounds are included? 5. What are the baseline and target KPIs for traffic and sales? Approval Checklist Define approvals required for: Creative direction Product messaging Product claims Copy Visual design Technical production Final exports Scope-Control Recommendations Clearly define: Included deliverables Excluded deliverables Number of concepts Revision rounds Who can request changes How additional requests are handled What constitutes a new deliverable What happens if copy or product information changes after design approval Definition of "Ready for Design" Define the minimum conditions required before production begins. The project should be considered Ready for Design only when: Business objective is approved Audience is confirmed Core product message is approved Final or near-final copy is available Product claims are approved Product photography is available Brand assets are available Technical specifications are confirmed Deliverable scope is approved Timeline is agreed Approval owner is identified Revision expectations are defined Finally, select exactly one: READY FOR DESIGN READY AFTER CLARIFICATION REQUIRES MAJOR REWORK