Example input
[industry]: home improvement industry
[target audience]: homeowners aged 35-60 interested in DIY projects and renovations
[budget range]: $4,000 - $6,000
[primary objective]: increase online inquiries by 30% within six months.
[social media engagement rate]: social media engagement rate of 3.2%
[SEO traffic]: SEO traffic of 2,000 organic visits per month
[PPC performance]: PPC performance with a CPC of $1.75 and an average CTR of 3.0%
[Competitor]: HomeFixPros.com
[their strengths]: visual content marketing, strong community engagement, and effective local SEO tactics. Propose strategies to outperform them.
[demographics and behavior]: location, income level, and renovation interests
Example output
Act as a seasoned digital marketing strategist for a small business aiming to optimize its performance across four key areas: Social Media, SEO, Content Marketing, and PPC Advertising. The business operates in the home improvement industry, targeting homeowners aged 35-60 interested in DIY projects and renovations, with a monthly marketing budget of $4,000 - $6,000. Their goal is to increase online inquiries by 30% within six months.
Current performance data includes: social media engagement rate of 3.2%, SEO traffic of 2,000 organic visits per month, and PPC performance with a CPC of $1.75 and an average CTR of 3.0%. Competitors like HomeFixPros.com dominate with strengths in visual content marketing, strong community engagement, and effective local SEO tactics. Propose strategies to outperform them.
Segment the audience based on location, income level, and renovation interests and tailor recommendations for each group. Additionally, align the strategy with the customer journey (awareness, consideration, decision), and suggest automated tools (Hootsuite, SEMrush, Google Ads Manager) to enhance efficiency.
Provide a 6-month timeline with milestones and detailed budget allocation across each focus area. The goal is to double social media engagement within 3 months, improve SEO rankings by month 4, and lower PPC CPC within 2 months. Include specific KPIs for each area to track progress.