Subject: You're probably leaving $500 on the table every month ASSET 1 - HEADLINES 1. Stop guessing what to charge. Here is a system. 2. The freelancer's guide to pricing with confidence. 3. Know your rate. Say it out loud. Get paid. ASSET 2 - SUBJECT LINES 1. You're probably leaving $500 on the table every month 2. The pricing conversation you've been avoiding 3. What I charge now vs. what I charged 2 years ago 4. Your next client doesn't need a discount - they need this 5. How I stopped apologising for my rates ASSET 3 - LAUNCH EMAIL Subject: You're probably leaving $500 on the table every month Here is something nobody tells you when you start freelancing: the work is the easy part. Knowing what to charge and actually saying it to a client without backpedalling is where most people get stuck. I built The Freelance Pricing Toolkit after spending two years quoting low, winning projects I resented, and watching other freelancers with less experience charge twice as much with total confidence. Inside you'll find a rate calculator, a client conversation script, and a framework for raising prices without losing good clients. It's $27 on Gumroad. Get it here: [your Gumroad link] ASSET 4 - SOCIAL POST I used to send proposals in batches of ten because I knew most people would say the price was too high. Last year I raised my rate by 40%. I lost two clients. I gained four better ones and worked fewer hours. The difference wasn't my portfolio. It was knowing how to price, and then knowing how to say the number without flinching. That's what The Freelance Pricing Toolkit covers. It's $27 on Gumroad. What's the hardest part of pricing for you? ASSET 5 - SALES PAGE OPENING You sent the proposal. You waited. They came back and said the price was a problem. So you lowered it - because you needed the work, and because you weren't entirely sure your original number was right anyway. That moment of doubt is costing you thousands of dollars a year. The Freelance Pricing Toolkit gives freelance designers and copywriters a clear system for calculating what to charge and holding it when a client pushes back.