# Discovery Call Script ## Opening — 2 minutes Thanks for making time, Maya. The goal of this call is simple: I want to understand how your brand is showing up today, what is not working, and whether a full brand package would actually help. I will ask questions first, and if the fit is right, we can talk about a next step. If it is not right, I will say so. ## Situation Questions — 8 minutes 1. Tell me how the brand started, and where it sells today. Follow-up: Which channel brings in most of your sales right now? 2. How do you handle packaging and your website at the moment? Follow-up: Who makes those decisions with you? 3. What have you already tried to make the brand look more consistent? Follow-up: What worked, and what did not? 4. What does a wholesale buyer see first when they meet the brand? Follow-up: Has anyone commented on that recently? 5. How often do you launch a new product or flavour? Follow-up: What does that launch process look like? 6. What would a stronger brand need to do for you in the next six months? Follow-up: How would you know it was working? ## Pain and Impact Questions — 8 minutes 1. When you look at your products side by side, what bothers you most? Follow-up: When did you first notice it? 2. Who else notices the inconsistency — customers, stockists, or both? Follow-up: Can you give me a recent example? 3. What does the outdated website cost you today — lost sales, extra questions, or time explaining things? Follow-up: Roughly how much time does that take each week? 4. What happens if the wholesale presentation stays as it is for another year? Follow-up: Is there a buyer or event coming up that makes this urgent? 5. What have you held back from doing because the brand was not ready? Follow-up: What would you do first if that changed? ## Scope and Budget Check — 6 minutes - If we did this, would it cover labels, the launch page, or both? - What timeline are you working toward? - Is there anyone else who needs to approve this? - My full brand packages typically run from 1800 to 3200 dollars. Does that range sit anywhere near what you had in mind? - If the budget is far below that range, I can suggest a smaller first step instead, such as labels only. - If the timeline cannot work, I will say so now rather than promise a date I cannot meet. - If the decision maker is not on this call, what is the best way to share a short summary with them? ## Honest Proof — 3 minutes I recently rebranded a coffee brand in a similar position, where the packaging and the website did not match. I can share two packaging samples on screen so you can judge the standard for yourself. If you would like, I can also walk through how that project was structured, week by week. ## Next Step — 3 minutes To sum up: your labels are inconsistent across products, your website has not been updated in two years, and wholesale buyers have asked for a cleaner presentation. The sensible next step is for me to send a short written summary and a proposal for the full package by Friday, and for you to confirm whether labels and the launch page are both in scope. Does that work, and who should I send it to? If the fit is wrong, use this close instead: Thanks for explaining it so clearly, Maya. Based on what you described, I do not think a full package is the right first step, and I would rather say that now. A labels-only project may be a better start, and I can outline that if it helps. ## Call Notes - Main problem: - Impact in the client's words: - Scope: - Timeline: - Decision maker: - Budget range: - Objections raised: - Agreed next step, owner, and date: