# E-commerce Store Audit Pro PROFESSIONAL E-COMMERCE AUDIT REPORT Business: Online Fashion Store\ Platform: Shopify\ Product Category: Women's Clothing & Accessories\ Target Audience: Women aged 18–35\ Primary Objective: Improve product presentation and convert existing website traffic into purchases. Preliminary audit – website not inspected Important note: This report is based on the business information provided. No live Shopify website, analytics, product pages, or competitor websites were supplied. Therefore, the findings below distinguish potential weaknesses from verified issues. ## 1. Store Overview ### Business summary The business is a new online fashion store selling women's clothing and accessories through Shopify. Its target customers are women aged 18–35 who may be interested in fashionable, attractive, and convenient online shopping experiences. The store already receives website traffic but generates relatively few purchases. This suggests a potential gap between attracting visitors and convincing them to complete a purchase. ### Primary selling proposition The store should communicate three things clearly: - Style: Fashionable clothing and accessories suited to the target audience. - Confidence: Clear product photographs, sizing information, and transparent policies. - Convenience: An easy browsing, ordering, payment, and delivery experience. ### Main business objective Improve the percentage of visitors who become paying customers without depending entirely on additional advertising or increased traffic. ### Potential opportunities 1. Improve product photography and presentation. 2. Make product descriptions more informative and persuasive. 3. Simplify the shopping journey. 4. Strengthen customer trust through reviews and policies. 5. Introduce relevant product recommendations and bundles. 6. Optimize mobile shopping experiences. Key observation: Since the store already receives traffic, improving the existing visitor experience should be investigated before significantly increasing marketing expenditure. ## 2. Website Design & User Experience Audit Requires website verification | Area | Potential weakness | Recommended improvement | | ----------------- | -------------------------------- | ----------------------------------------------- | | Homepage | Unclear product positioning | Introduce a strong fashion-focused headline | | Navigation | Difficult product discovery | Organize categories logically | | Branding | Inconsistent visual presentation | Use consistent fonts, colors and photography | | Product browsing | Limited filtering options | Add filters for size, color, price and category | | Mobile experience | Difficult product exploration | Optimize mobile menus and product layouts | | Readability | Too much text or clutter | Use concise descriptions and clear headings | | Customer journey | Too many steps to purchase | Simplify browsing and checkout | ### Recommended homepage structure # YOUR BRAND NAME Women's Fashion & Accessories BRAND HEADER [Forever New | Shop Women's Dresses, Eventwear, Tops Clothing Online Australia](https://images.openai.com/static-rsc-4/_d96BZ1Tm_iL_uTSN_ZCuePBGspqfMW2LPgQIgSpG0IUCvPOdvBRo31mLnyQqekW0LtuV_8Lt6GxtyXH7GRGIlCwl4PTZpK1BMaHNWcaIa75PTYozgh7vS-JsAQBTUcpjmRm2jFqWy7x97pu_8PFBC1LGahPGP8o-YHgRkzLHjs?purpose=inline) [forevernew.com.au](https://www.forevernew.com.au/?utm_source=chatgpt.com) 1\. Hero banner ## Discover Your Everyday Style Shop the latest collection with a clear shopping call to action. [AMAZON SERVICE PROVIDER — VSP STUDIOS](https://images.openai.com/static-rsc-4/u2XaFJIwZ2Jho5tuG_IU9My2RpKnIY6mlD7o8Jvy8QYYIPyzO3-6L57hG_MWnbYnLfT8V3Eo5E0zsAPTqH7b0Y0HBIKldd8R0LaL-NY7iFibt-yWz-9h-qb2YvjJoD_LL0ohgtOjZsSK60KGo-Bwr1BLHj0ozXsbOi9e3jgWXIw?purpose=inline) [Nightjar - AI Product Photography for E-Commerce Brands](https://images.openai.com/static-rsc-4/X2k561Ifn-v5lebTw4388Bl0Y2nPuVq_BIpRBvIkYBZDYYl7RQsu5IcfC6hE2Y-4c7WItsNLlPHqBUb4mBuuAV1mylIny7GQqjYURsj8YV4XbvF_SWNFqa2JQxQoM6F4iQZjx_kpfgyR8ujfFvdduVdbcqb4fM5SYwR-9VUAsm8?purpose=inline) [E-commerce Product Photography Studio in Antwerp, Paris, London, Berlin, Milan, Barcelona & Amsterdam — Alexis Breugelmans](https://images.openai.com/static-rsc-4/Y5Rcjmir_uw1Ykq8N7itiZL7MgQ74Quiw-A7Gxuzq4uzE9B13oMd8Gx_ldZpXs6gxF6nAzdUh3u35XFDRRhv4c_eS4sukSja85jY08yA8Qh_k3xLxtrCjiXmC-8jhuYwW4xCGDHUDsDCAxo2BPwQrp9GlCES7B9v42HAm4g6WCo?purpose=inline) 12 2\. Shop by category Dresses, Tops, Bottoms, Accessories and New Arrivals. [Women's clothing store THE EDITED concept :: Behance](https://images.openai.com/static-rsc-4/-bRI5arqjG9iuQcJs28mCTqFAcv6e2u-8vMyJN_zQdkLCEF5rbpOEx0kaN8M3iLwJ6ZFFGemuowNI33ydBRqVEDM45fFvzsqmu40IDV2slP5D9l9MnPUKx7FPpvxxTMkz7PeFPa5ySbLygUp1lc6Fw4k2tdVDhfNB7XwTCptBdE?purpose=inline) [behance.net](https://www.behance.net/gallery/155718249/Womens-clothing-store-THE-EDITED-concept?utm_source=chatgpt.com) 3\. Featured products Highlight bestsellers, new arrivals and seasonal collections. 4\. Customer confidence Display genuine reviews, shipping information, return policies and secure payment information. 5\. Email signup Invite visitors to subscribe for new collections and exclusive offers. ### Important UX recommendations - Keep the main navigation simple and easy to understand. - Add a visible search option. - Allow customers to filter products by size, color and price. - Use consistent product image dimensions. - Make product availability and size selection easy to understand. - Ensure important information is visible without excessive scrolling. - Test the complete shopping journey on mobile devices. Priority: High. Product discovery and ease of navigation directly influence whether visitors find something they want to purchase. ## 3. Product Page Audit Product presentation is one of the most important areas to investigate because the store's stated objective specifically includes improving how products are presented. ### Recommended product page structure [Robot or human?](https://images.openai.com/static-rsc-4/KvguVdx7Xjx9I04gLcMeWRUGXcaSFpm-9dJzli8u-Kv1gxWiApIfpEwJBApTiF5fieEjM1A7TaKQqCIDOq28xEROBKmZiWjto2-QDsT9nfD6sf-EmKhrYg2B9XKTx7hwTjT_5kLHyi4I_Qem3cDOfkybcWEKvZFpYsY4t1HFPkU?purpose=inline) [Robot or human?](https://images.openai.com/static-rsc-4/-snqt9SGF0zddkTIh-PX35z8QBvIVXKUnoteopAx4G3DQaRP6594Lvy3ufGmXqXwN8hlZd3we1RxU1vEOpwjCqDtRP5uY60sPOFaUvSWu4hI90KbjQOMPUDRcsC5Rt8f30r51MpbHoxAddgvObx_9iYvq1JdfxX7Rui4aNbmGIU?purpose=inline) [Women's Orange Open-Back Cutout Dress | H&M US](https://images.openai.com/static-rsc-4/2ejrLSW3C5BGlL8qjWeOLevqHTbSZjOh34k1DpIl2QVAlOpWc9Xgy9RZvKZpqlUFlX2_-R8p4pAidyKq-WWyzRuW4ZDhYvt7T0QN8npH3HrvVpwPLMfjbPScwL475c8DfEb3JZWLgZlUBzIXeMS_GO7uoeH2_Tee6xv3Vc1NN9I?purpose=inline) 10 Example: Elegant Everyday Dress # ₹1,499 Illustrative product and price, not actual store information. Example product layout Product description A versatile everyday dress designed for comfortable styling and effortless everyday outfits. Available sizes XS S M L XL Product details - Fabric and material information - Fit and length - Available colors - Care instructions ## Add to Cart Prominent purchase button Illustrative wireframe, not an actual Shopify product page. ### Product page evaluation | Element | Recommended optimization | | ---------------- | ----------------------------------------------------- | | Product titles | Use descriptive, searchable names | | Descriptions | Explain fit, fabric, comfort and styling | | Images | Include front, back, close-up and lifestyle images | | Pricing | Display price clearly and disclose additional charges | | Variations | Show size and color options clearly | | Specifications | Include material, dimensions and care details | | Reviews | Display genuine customer feedback | | Add to Cart | Use a prominent, contrasting button | | Related products | Recommend complementary clothing and accessories | | FAQs | Answer sizing, delivery and return questions | ### Photography improvements For a women's fashion store, product imagery should communicate how clothing looks, fits and feels. Recommended image types: 1. Front-facing product photograph. 2. Back-facing product photograph. 3. Close-up of fabric and stitching. 4. Lifestyle photograph showing the product being worn. 5. Size and fit reference. 6. Different color variations, where available. Avoid relying entirely on generic stock photography. Authentic product photographs help customers understand what they are purchasing. ### Description example Instead of: "Beautiful women's dress. Available in different sizes." Use: "Discover effortless everyday styling with this elegant women's dress. Featuring a flattering silhouette and versatile design, it is suitable for casual outings, brunch dates and everyday occasions. Check the available size options and fabric details before ordering." Only include claims such as fabric type, fit and specific features when they are factually accurate. Priority: High. Customers cannot physically examine fashion products online, so images, accurate descriptions and sizing information must compensate for that limitation. ## 4. Conversion Optimization Audit Highest investigation priority The store has traffic but relatively few purchases. This makes conversion optimization the most important area to investigate. The following are potential causes, not confirmed problems. ### Potential conversion obstacles | Potential obstacle | Why it matters | Recommended solution | | ------------------------- | ----------------------------------------------------- | -------------------------------------- | | Weak product presentation | Customers may not understand product value | Improve photographs and descriptions | | Unclear sizing | Customers may hesitate to order | Add a detailed size guide | | Hidden shipping costs | Unexpected costs can discourage checkout | Display shipping charges early | | Limited trust signals | New stores may lack purchase credibility | Add genuine reviews and clear policies | | Weak CTAs | Visitors may not notice the purchase action | Make Add to Cart prominent | | Complicated checkout | Extra steps create friction | Simplify checkout | | Limited payment options | Some customers may not find a suitable payment method | Offer relevant local payment methods | | Unclear returns | Customers may fear purchasing the wrong size | Explain return and exchange conditions | ### Recommended conversion improvements A. Improve calls to action Use clear purchase-focused buttons: - Shop Now - Add to Cart - Buy Now - Explore New Arrivals Make sure the primary purchase button is visible on mobile and desktop. B. Improve purchase confidence Display relevant information near the purchase button: - Available sizes. - Delivery estimates. - Shipping charges. - Return and exchange policy. - Accepted payment methods. C. Reduce checkout friction Review the entire checkout journey: 1. Product selection. 2. Add to cart. 3. Shipping information. 4. Payment selection. 5. Order confirmation. Remove unnecessary distractions and avoid requesting information that is not needed. D. Introduce cart recovery Use Shopify-compatible abandoned checkout email functionality. A simple recovery sequence could include: - First email: Friendly reminder. - Second email: Product information and customer support. - Third email: A relevant offer, if financially practical. Avoid excessive promotional messages. E. Consider India-specific payment preferences If the store primarily serves Indian customers, consider offering relevant payment options such as UPI, cards, net banking and eligible cash-on-delivery options. Confirm gateway availability, transaction fees and operational requirements before enabling them. ## 5. SEO & Content Audit The store should build search visibility around the products and categories its customers are likely to search for. ### Recommended SEO structure | SEO element | Improvement | | -------------------- | --------------------------------------------------- | | Product titles | Include product type and relevant descriptive terms | | Meta descriptions | Write unique descriptions explaining product value | | Product descriptions | Use natural keywords and useful product information | | Headings | Maintain logical H1, H2 and H3 structure | | Image alt text | Describe the actual product in each image | | Category pages | Create organized, descriptive collections | | Internal links | Connect related products and collections | | Blog content | Publish useful fashion and styling articles | ### Example SEO optimization Example product BEFORE "Beautiful Dress" AFTER Product title Women's Floral Midi Dress – Casual Everyday Wear Meta description Explore women's floral midi dresses for everyday styling. Discover versatile designs, available sizes and comfortable outfit options. Suggested keywords - Women's floral midi dress - Casual dresses for women - Women's everyday outfits - Floral dresses online ### Suggested blog topics 1. How to Style Everyday Outfits for Different Occasions. 2. 5 Essential Wardrobe Pieces Every Woman Should Own. 3. How to Choose the Right Dress for Your Body Measurements. 4. Casual vs. Formal Fashion: Understanding the Difference. 5. How to Build a Versatile Wardrobe on a Budget. ### Additional SEO recommendations - Optimize image file sizes to improve loading speed. - Use descriptive image filenames. - Ensure product pages have unique descriptions. - Organize collections using meaningful names. - Review indexing and sitemap status through Google Search Console. - Avoid repeating the same keywords unnaturally. Priority: Medium to High. SEO improvements can support long-term organic visibility, although they should not replace immediate conversion improvements. ## 6. Customer Trust & Retention Audit A new online fashion store must give customers enough confidence to purchase from a brand they may not recognize. ### Essential trust elements | Element | Recommendation | Priority | | ---------------- | -------------------------------------------- | ------------- | | About Us | Explain the brand story and purpose | High | | Contact page | Display accessible support information | High | | Return policy | Explain eligibility and timelines clearly | High | | Shipping policy | Explain delivery charges and estimated times | High | | Privacy policy | Clearly explain customer data handling | High | | Payment security | Use reputable payment processing | High | | Customer reviews | Collect and display genuine reviews | High | | Customer support | Offer accessible support channels | Medium | | Email marketing | Send useful updates and offers | Medium | | Loyalty program | Reward repeat customers | Low initially | ### Suggested About Us positioning The brand should communicate: - Why it was created. - What type of fashion it offers. - Who its products are designed for. - What makes its shopping experience different. - What customers can expect from the brand. Avoid unsupported claims such as "India's number one fashion destination." ### Customer retention strategies 1\. Welcome email Introduce the brand and showcase popular collections. 2\. Post-purchase communication Send order confirmation, shipping updates and useful product-care information. 3\. Review collection Ask customers for honest feedback after delivery. 4\. Repeat-purchase campaigns Share relevant new arrivals and complementary accessories. 5\. Customer segmentation Separate customers into groups such as: - First-time buyers. - Repeat customers. - Newsletter subscribers. - Customers who have not purchased recently. Start with basic email segmentation instead of investing in complicated loyalty systems immediately. ## 7. Marketing & Sales Opportunities The most practical marketing approach is to make better use of the traffic the store already receives while gradually developing additional acquisition channels. ### Recommended marketing channels [Collections – Coastal Muse Boutique](https://images.openai.com/static-rsc-4/u1P2zajNa1F2NGtBOIx6SwwP2cpCtekIHmLaff2OmNrq4nyO74xNt9TrcuLpsXLw4ItIbVoFX5kTVv4yuOdf3YsdsgBFO4evSidQ9amLYfGTnjRrNZPhXsbGY8YT-tuReVbVSCYlas7QM9kGK5G4lLB9VqaxgzB3RGkYVwowK_g?purpose=inline) 1\. Instagram marketing Share outfit combinations, product demonstrations, styling videos, new arrivals and customer-generated content. High priority 2\. Pinterest marketing Create fashion inspiration boards and link relevant pins to product and category pages. Medium priority [Email Design — Soley Creative Design Studio | Branding • Websites • Creative](https://images.openai.com/static-rsc-4/PM4y6epHrTiNOeHLnR52pVxaZXUUwUtWYefehwzOgrHln6CNIeH-gSsdZZQEfk0ouwIASq88NvqJzd27GHWsl1PM1cGP9YjF_MM6mJdPqpnRJbNDZFtrTt2_F3vzc9e1ov1bJBSuCExt2HeK1OxMLwOOX8W0TX6op5IxhFZdH_8?purpose=inline) 3\. Email marketing Introduce welcome emails, abandoned checkout reminders and new collection announcements. High priority [Free AI Text to Image Generator - Create Images from Text Online](https://images.openai.com/static-rsc-4/JLxXISKg1l7B22HHbAVXt-k0AiZXC7u_jBhrYbsmhahmv70iO2rVLhSzJSYheSF9DkKK8Vd5W0iX4vwVMv2Q1l-omOyLmgRsZ0y936qwnokbLgOku_8y8af6jub3GloBEHpZqra0JSBk9KLtexFn054sLybRwaZvxJ6J7nvLuEM?purpose=inline) 4\. Product bundles Combine complementary items, such as a dress and matching accessories, where the products genuinely work together. Medium priority ### Additional sales strategies | Strategy | Example | Expected purpose | | ------------------------ | -------------------------------- | --------------------------------- | | New collection campaigns | Promote newly added dresses | Encourage product discovery | | Seasonal campaigns | Festive and summer collections | Match seasonal shopping interests | | Cross-selling | Recommend matching handbags | Increase complementary purchases | | Upselling | Offer a higher-value alternative | Help customers explore options | | Limited-time offers | Short promotional campaigns | Encourage timely decisions | | Referral campaigns | Reward successful referrals | Encourage word-of-mouth discovery | ### Suggested social media content plan | Content type | Suggested frequency | Example | | ------------------- | ------------------- | ------------------------------ | | Product showcase | 2 times weekly | New dress collection | | Styling tips | 2 times weekly | Three ways to style one outfit | | Short-form videos | 2–3 times weekly | Outfit transition video | | Customer content | 1 time weekly | Genuine customer styling | | Promotional content | As appropriate | New collection announcement | These are suggested starting frequencies, not guaranteed optimal posting schedules. Budget recommendation: Begin with organic Instagram content, email marketing and product-page improvements. Consider paid advertising only after the store's product presentation and checkout experience have been reviewed. ## 8. Competitor & Market Positioning Competitor data not supplied No competitor names, URLs or research information were provided. Therefore, an actual competitor comparison cannot be completed. However, the store can investigate the following competitive factors. | Competitive factor | What to investigate | Opportunity | | ------------------- | --------------------------------- | ------------------------------- | | Product selection | Range of clothing and accessories | Build focused collections | | Photography | Quality and variety of images | Create more informative visuals | | Pricing | Product price positioning | Communicate product value | | Shopping experience | Navigation and checkout | Create a simpler journey | | Sizing information | Size guides and fit descriptions | Reduce purchase uncertainty | | Customer service | Support and return experience | Build customer confidence | | Branding | Visual identity and communication | Develop a recognizable brand | ### Recommended differentiation strategies For a new women's fashion store, possible positioning opportunities include: 1. Everyday fashion with versatile styling. 2. Affordable fashion with clear product information. 3. Carefully curated clothing and accessory collections. 4. Simple shopping experiences with transparent policies. 5. Styling inspiration for different occasions. ### Recommended positioning statement "Discover versatile women's fashion and accessories designed to make everyday styling simple, comfortable and effortless." This is a suggested brand direction rather than a verified existing brand proposition. ## 9. Problem Identification & Priority Ranking The following table identifies the most important issues to investigate and address. | Issue | Potential impact | Priority | Recommended action | | ------------------------------ | ---------------- | -------- | --------------------------------------- | | Weak product presentation | High | High | Upgrade product photography | | Unclear product information | High | High | Improve descriptions and sizing | | Missing trust indicators | High | High | Add genuine reviews and policies | | Checkout friction | High | High | Simplify checkout | | Poor mobile usability | High | High | Test mobile shopping journey | | Unclear shipping charges | High | High | Show delivery information early | | Weak category navigation | Medium | Medium | Organize collections | | Limited SEO optimization | Medium | Medium | Improve titles and descriptions | | No abandoned checkout strategy | Medium | Medium | Set up recovery emails | | Limited social content | Medium | Medium | Develop consistent content | | No loyalty program | Low initially | Low | Consider after repeat purchases develop | ### Why these priorities matter High priority: These areas could directly prevent customers from completing purchases or undermine purchase confidence. They should be investigated first. Medium priority: These improvements can strengthen discoverability, customer engagement and marketing effectiveness. Low priority: These are useful enhancements but should not distract from fixing fundamental shopping experience problems. ## 10. 30-Day Improvement Roadmap The following roadmap focuses on practical, affordable improvements that can be implemented using Shopify's existing capabilities. Week 1 – Store Foundation High priority Days 1–7 - Review homepage layout and brand messaging. - Organize product categories and navigation. - Check mobile usability. - Review shipping, return and refund policies. - Test contact and customer support information. - Test the shopping journey from homepage to checkout. Week 2 – Product Optimization High priority Days 8–14 - Improve photographs of priority products. - Rewrite product titles and descriptions. - Add accurate size guides. - Improve product variation selection. - Display shipping and delivery information. - Improve product page purchase buttons. Week 3 – Conversion & Marketing Medium priority Days 15–21 - Review the checkout experience. - Configure abandoned checkout recovery. - Introduce a welcome email. - Publish regular Instagram fashion content. - Introduce relevant product recommendations. - Improve product and collection SEO. Week 4 – Customer Experience & Evaluation Optimization Days 22–30 - Introduce a customer review collection process. - Review customer questions and feedback. - Create a new-arrivals email campaign. - Test the complete mobile purchase experience. - Review Shopify analytics. - Identify the biggest remaining conversion obstacles. ### Suggested implementation budget These are indicative planning allocations, not actual vendor quotes. | Activity | Suggested budget | | ----------------------- | ---------------- | | Product photography | ₹2,000–₹5,000 | | Basic graphic design | ₹0–₹1,000 | | Email marketing setup | ₹0–₹1,000 | | Store optimization | ₹0–₹2,000 | | Marketing experiments | ₹1,000–₹3,000 | | Total indicative budget | ₹3,000–₹12,000 | The budget can be reduced by using existing equipment, free design tools and Shopify's built-in functionality. ## 11. Final Store Audit Report # Overall Store Assessment Improvement opportunity identified Based on the available information, the store has an important opportunity to improve its purchasing experience. It already attracts website visitors, but relatively few complete purchases. This makes the product discovery, product presentation, trust-building and checkout experience particularly important areas to investigate. An actual store performance score cannot be assigned without inspecting the website and reviewing its analytics. ### Five most important improvement opportunities # 01 Improve product photography Provide multiple product angles, fabric details, lifestyle photographs and accurate color representations. # 02 Strengthen product descriptions Include fabric, sizing, fit, styling suggestions and care information. # 03 Build customer trust Make return policies, shipping information, contact details and genuine reviews easy to find. # 04 Simplify the purchasing experience Improve calls to action, product selection, mobile navigation and checkout. # 05 Introduce customer retention strategies Use welcome emails, abandoned checkout recovery, product recommendations and repeat-purchase campaigns. ### Recommended performance indicators Use Shopify Analytics and other relevant tools to monitor the following metrics. | Metric | What it measures | | ------------------------ | ---------------------------------------------------- | | Conversion rate | Percentage of visitors who purchase | | Add-to-cart rate | Percentage of visitors adding products to cart | | Checkout completion rate | Percentage of checkout starters completing purchases | | Cart abandonment rate | Percentage of carts that do not result in purchases | | Average order value | Average revenue per order | | Product page engagement | How visitors interact with product pages | | Returning customer rate | Percentage of customers who purchase again | | Traffic source | Where website visitors originate | ### Recommended measurement approach 1. Record current performance before making changes. 2. Identify which product pages receive the most visitors. 3. Compare product views with add-to-cart activity. 4. Examine where customers leave the checkout process. 5. Implement improvements one group at a time. 6. Compare performance over subsequent weeks. Avoid judging improvements using website traffic alone. The objective is to understand whether more visitors are discovering products, adding items to their carts and completing purchases. ### Final action priorities | Timeline | Main focus | | ------------- | ----------------------------------------------- | | Immediately | Product images, descriptions and sizing | | First 7 days | Homepage, navigation and trust information | | First 14 days | Product page improvements | | First 21 days | Checkout and email recovery | | First 30 days | Marketing, retention and performance evaluation | Final recommendation: Do not immediately spend more money attracting visitors. First investigate why existing visitors are not purchasing. Improving product presentation, providing clear purchase information and building customer confidence are the strongest starting points for this particular business. ## Next Steps: Making This Audit More Accurate To turn this preliminary audit into a genuine store-specific evaluation, the following information would be useful: - Shopify store URL. - Screenshots of the homepage and product pages. - Current Shopify conversion rate, if available. - Top-selling products or most-viewed products. - Competitor store URLs, if you have them. With this information, the audit can identify actual website problems rather than relying on potential weaknesses. My recommendation: Start by improving the product pages and mobile shopping experience, then measure whether more visitors add products to their carts and complete purchases. I can also help review your Shopify traffic, conversion rate and abandoned checkouts every week so you can track whether the improvements are working. 🛍️Review Shopify store performance weeklyTap to set up