Elearning Course Creator

Course Title: Digital Marketing Course Duration: 3-4 Months Course Overview: Welcome to Digital Marketing Unleashed, your gateway to mastering the dynamic world of online marketing. Whether you're an entrepreneur, specialist, freelancer, or simply eager to grasp the realm of digital marketing, this course will guide you from the basics to becoming a proficient strategist. With an engaging and motivating approach, we'll dive into real-life examples and interactive activities to ensure an exciting and effective learning journey. Module 1: Navigating the Digital Marketing Landscape (2 weeks) Video Presentation: Meet your instructor, uncover the course's structure, and understand the significance of digital marketing in today's business world. Written Module: Explore the fundamental concepts of digital marketing, from its core principles to its diverse channels. Interactive Q&A: Engage in live sessions to discuss digital marketing's impact and share your thoughts with fellow learners. Module 2: Foundations of Effective Digital Marketing (3 weeks) Video Presentation: Dive into the essential elements of successful digital marketing campaigns, including target audience identification and setting objectives. Written Module: Grasp the importance of buyer personas, customer journey mapping, and crafting compelling value propositions. Quiz: Test your comprehension of key concepts through interactive quizzes after each lesson. Module 3: Channeling the Power of Social Media (4 weeks) Video Presentation: Discover the potency of social media platforms as marketing tools and learn to choose the right channels for your goals. Written Module: Explore thematic units on platforms like Facebook, Instagram, LinkedIn, and Twitter. Assignments: Create mock social media posts for a chosen brand, receiving constructive feedback from peers and instructors. Module 4: Captivating Content Creation (5 weeks) Video Presentation: Learn the art of crafting engaging content that resonates with your target audience and supports your digital marketing objectives. Written Module: Explore different content formats such as blog posts, infographics, videos, and podcasts. Practical Exercises: Participate in content creation challenges and receive critiques from both peers and experts. Module 5: Driving Traffic with SEO and SEM (3 weeks) Video Presentation: Understand the importance of search engine optimization (SEO) and search engine marketing (SEM) in boosting online visibility. Written Module: Explore on-page and off-page SEO strategies, as well as the basics of Google Ads. Community Platform: Engage in discussions on effective SEO tactics and share your experiences with SEM campaigns. Module 6: Crafting Your Digital Marketing Strategy (2 weeks) Video Presentation: Reflect on your progress and dive into the process of creating a comprehensive digital marketing strategy. Written Module: Craft a practical and adaptable digital marketing plan that aligns with your business goals. Live Group Session: Join a final live Q&A to celebrate your achievements and clarify any lingering doubts. Join us on this exhilarating journey to becoming a digital marketing expert. With our engaging approach and supportive community, you'll develop the skills to navigate the digital landscape, craft effective strategies, and achieve success in your online marketing endeavors.