Case 01 Social Media Marketing — Entrepreneurs Marketing Topic: Social Media Marketing Student: Entrepreneurs Goal: Start a business 1. Course Title & Hook Sell While You Sleep: Social Media Marketing for Entrepreneurs Build a Content System That Attracts Clients 24/7 — Without Paid Ads Stop posting and hoping. This course gives you a repeatable social media system that turns followers into paying customers — even if you have no audience and no marketing experience today. 2. Course Outline M1 Your Brand Foundation Define your niche and ideal customer in 30 minutes Craft your unique value proposition for social media Choose the right platform for your business type M2 Content That Converts The 3 content types that drive sales — not just likes Build a 30-day content calendar in 2 hours Write captions that turn readers into buyers M3 Growing Your Audience Fast The hashtag and SEO strategy that gets you discovered Collaboration tactics to 10x your reach overnight Posting frequency and timing for maximum visibility M4 Turning Followers into Clients The DM strategy that books discovery calls without being pushy Build a simple social media sales funnel How to use Stories and Lives to close sales M5 Automate & Scale Batch-create one month of content in a single afternoon Tools that automate posting, engagement, and DMs Build your first simple paid campaign with $5/day 3. Learning Outcomes 1 Build a complete social media strategy aligned to your business goals 2 Create 30 days of content in under 2 hours using a repeatable system 3 Attract your first 500 targeted followers within 30 days of posting 4 Convert social media followers into paying clients using proven DM scripts 5 Automate your content workflow so your marketing runs without daily effort 4. Student Quick Win 🎯 By end of Module 1: Student has defined their niche, written their value proposition, and published their first optimized profile bio. This matters because most entrepreneurs never get past the "figuring out who I help" stage. A completed, published bio creates immediate momentum and gives students something real to show for their first hour of learning. 5. Pricing & Positioning Basic $97 Course videos + content calendar template Self-starters on a budget ⭐ Standard $197 Everything + 30-day content scripts + DM templates Entrepreneurs ready to grow fast Premium $397 Everything + 2 live Q&A calls + profile audit Serious founders who want results now 6. Launch Email Subject Lines CURIOSITY What if your Instagram could book clients while you sleep? URGENCY Doors close Friday — last chance to join at the founding price BENEFIT How to create 30 days of content in one afternoon (seriously) SOCIAL PROOF She got her first 3 clients from Instagram in 3 weeks. Here's how. FOMO Your competitors are already using this. Are you?