Based on the information you provided, here's a comprehensive plan for your email marketing campaign:
1. Introduction Email
Topic: Introducing the new Data Science course
Send Date: Week 1
Content: A brief introduction of the new Data Science course, its highlights, who should attend, and why it's beneficial for the career progression of professionals. Include an attractive CTA (Call to Action) to check out the course details on your platform.
2. Early Bird Discount Email
Topic: Early Bird Discount Offer for the Data Science Course
Send Date: Week 2
Content: An email promoting the early bird discount for the course, along with the benefits of enrolling early (like course preparation time, first access to course material, etc.)
3. Course Content Highlight Email
Topic: Dive Deep into our Data Science Course
Send Date: Week 3
Content: Share some valuable insights about what will be taught in the course, the learning outcomes, and why this course is a game-changer in the industry. End with a CTA to enroll in the course.
4. Tutor Introduction Email
Topic: Meet Your Industry-expert Tutor for the Data Science Course
Send Date: Week 4
Content: Introduce the tutor of the course, his/her industry experience, accolades, and how their expertise will help students in their career growth.
5. Last Chance Email
Topic: Last Chance to Enroll in our Data Science Course!
Send Date: Week 5
Content: Remind about the end of the enrollment period, re-emphasize the course's benefits, and urge them to enroll before it's too late.
6. Course Update Email
Topic: What's Next in Your Data Science Course
Send Date: After course start
Content: Regular weekly updates about the course content, homework reminders, and any upcoming special sessions.
Email Design: The design should be clean and minimalist, ensuring the content is easy to read. Make sure each email has a clear and prominent CTA button. Use images and infographics where appropriate to make the content more engaging.
Tone and Style: Maintain a professional yet engaging tone. The content should be informative and relevant to your target audience, showcasing the tangible benefits they'll receive from the course.
Remember to monitor the open rates and CTA click rates for each email to understand what content resonates best with your audience. This will allow you to adjust and improve your email strategy over time.