Email Marketing Planner

Email Marketing Campaign Plan for Amber Peak Campaign Objectives Primary Objective: Boost conversions by increasing sales of Amber Peak's premium whiskey. Secondary Objectives: Enhance brand awareness and engagement among current subscribers. Target Audience Our target audience is primarily males aged 30-55 in the New York area, with a taste for luxurious and premium whiskey. They are likely high-income earners who appreciate the finer things in life, sophisticated, and seek for quality over quantity. Email Content Strategy Indoctrination Series: Introduce Amber Peak's story, vision and product quality. Highlight what makes us unique. Conversion Series: Focus on the benefits of our whiskey, customer testimonials, and call to actions (CTAs) for purchasing. Segmentation Series: Cater to specific audience interests based on their interaction with previous emails. Ascension Series: Upsell or cross-sell related products or higher-value products. Re-engagement Series: Re-engage dormant subscribers with special offers or engaging brand stories. Timing and Frequency Emails will be sent twice a week on Tuesday and Thursday mornings, when our audience is most likely to check their emails. Performance Tracking and Analysis We will use email marketing software that offers precise tracking and analytics. KPIs will include open rate, click-through rate (CTR), conversion rate, and unsubscribe rate. These metrics will help us understand the effectiveness of each email and the campaign as a whole. Email Series Email 1: Indoctrination Series Subject: Welcome to Amber Peak Family, Discover the Essence of Premium Whiskey Dear [Customer's Name], Welcome to the Amber Peak family! We're thrilled to have a whiskey lover like you with us. We're all about quality. Discover our story, vision, and the meticulous process that crafts our unique premium whiskey. [link to our story] Stay tuned for more insights about our whiskey. Warm Regards, Amber Peak Email 2: Conversion Series Subject: Experience the Amber Peak Difference Today Dear [Customer's Name], Experience the difference with Amber Peak's whiskey. Here's what makes us stand out: [describe unique selling points] Don't just take our word for it! Read what our customers have to say. [link to testimonials] Enjoy 20% off on your first order with the code 'WELCOME20'. [link to shop] Cheers, Amber Peak Email 3: Segmentation Series Subject: Curated Just for You: Special Amber Peak Selection Dear [Customer's Name], We noticed your interest in our [product category]. We have handpicked some of our finest selections for you to explore. [link to curated selection] Enjoy exploring, Amber Peak Email 4: Ascension Series Subject: Elevate Your Experience with Our [Higher-Value Product] Dear [Customer's Name], Ready to take your whiskey experience to the next level? Try our [higher-value product]. [link to Product] Cheers to new heights, Amber Peak Email 5: Re-engagement Series Subject: We Miss You at Amber Peak, [Customer's Name] Dear [Customer's Name], We've missed you. It's been a while since you last explored our collection. Here's a special 30% off coupon just for you: 'MISSYOU30'. Redeem it and rekindle your love for premium whiskey. [link to shop] Can't wait to serve you again, Amber Peak This plan and the emails are designed to resonate with Amber Peak's brand values and the interests of our target audience. By following this campaign, we can effectively engage subscribers and boost conversions over time.