1. Performance Overview Key strengths Work quality is generally acceptable when tasks are submitted. Marketing materials require minimal revisions, indicating that Ali generally produces usable work. He has already agreed to use a weekly task list, showing that a planning method has been introduced. Main performance gaps Repeated late weekly reports: 4 of 6 reports were submitted late. Late campaign materials: 3 social media campaigns were launched late because materials were not completed on time. Deadline consistency remains unresolved despite two previous discussions with the manager. Most important area requiring attention The primary issue is reliable and timely completion of assigned work, rather than work quality. 2. Evidence-Based Analysis Performance Gap Documented Evidence Expected Standard Performance Gap Business Impact Late weekly reports 4 of 6 reports were submitted late over 6 weeks Reports submitted every Monday 67% of reports were late Reduces the reliability of weekly marketing reporting and may delay management's access to current information Late campaign materials 3 campaigns launched late because materials were not completed on time Materials completed at least 2 days before launch Materials were not consistently completed by the required deadline Campaign launches were delayed Lack of sustained improvement after feedback Deadlines were discussed twice; Ali agreed to use a weekly task list, but late submissions continued Agreed planning approach should contribute to improved deadline consistency Existing coaching approach has not yet produced the required improvement Indicates that the current approach needs to be reviewed or made more specific Important limitation: The available information establishes the missed deadlines but does not establish why they occurred. No specific cause should be assigned without additional evidence. 3. Coaching Plan Improvement Objective Within 30 days, Ali should consistently meet the established deadlines for weekly reports and campaign materials. Coaching Action Required Support/Training Measurement Timeframe Convert the weekly task list into a deadline-based schedule containing each report and campaign milestone Manager provides a simple weekly planning template if needed All required tasks and deadlines are listed before the workweek begins Start immediately Identify the required completion date for every campaign material, with the 2-day buffer clearly marked Brief coaching on prioritizing deadline-sensitive tasks Campaign materials completed at least 2 days before launch Every campaign Conduct a short weekly manager check-in Manager reviews upcoming deadlines and completed work Number of deadlines met vs. deadlines missed Weekly for 30 days Review any missed deadline during the check-in and document the relevant facts No additional employee required Record deadline, actual completion date, and status Whenever a deadline is missed Review progress at the end of 30 days Manager compares results with baseline Percentage of required deadlines completed on time Day 30 Suggested 30-Day Target The key measure should be deadline consistency, with the objective of meeting the stated Monday reporting deadline and completing campaign materials at least two days before launch throughout the review period. 4. Manager Conversation A constructive conversation could follow this structure: 1. Start with the purpose Explain that the discussion is focused on improving deadline consistency over the next 30 days. 2. Recognize the strength Acknowledge that Ali's work quality is generally acceptable and that marketing materials usually require minimal revisions. 3. Present the facts Explain the documented performance clearly: 4 of 6 weekly reports were late. 3 campaigns were launched late because campaign materials were not completed on time. Deadlines have already been discussed twice. 4. Clarify the expected standard Restate that: Weekly reports are due every Monday. Campaign materials should be completed at least 2 days before launch. 5. Discuss the improvement plan Explain the 30-day objective, weekly task planning, and weekly manager check-ins. 6. Keep the discussion evidence-based Focus on deadlines, completion dates, and work requirements, rather than assuming why the deadlines were missed. 7. Confirm expectations End by clearly confirming what will be measured and when progress will be reviewed. 5. Follow-Up Plan Review frequency Weekly manager check-ins for 30 days. Progress indicators Track: Number of weekly reports due. Number submitted on time. Number submitted late. Campaign materials due. Whether each was completed at least 2 days before launch. Any documented missed deadlines. A simple tracking table can be used: Week Report Due Report Submitted On Time? Campaign Deadline Completed on Time? Week 1 Monday — Yes/No — Yes/No Week 2 Monday — Yes/No — Yes/No Week 3 Monday — Yes/No — Yes/No Week 4 Monday — Yes/No — Yes/No What should be documented The manager should document: Assigned deadline. Actual completion/submission date. Whether the required standard was met. Relevant feedback or coaching provided. Agreed corrective actions. Progress during each weekly review. If improvement occurs Continue monitoring deadline consistency and reinforce the planning approach that is producing improvement. If improvement does not occur Review the documented pattern with Ali, identify what aspects of the current approach are not producing the required improvement, and establish further appropriate performance-management steps consistent with company policy. No specific cause or employment outcome should be assumed from the information provided. 6. Final Summary Most important performance issue: Repeated failure to meet established deadlines, despite acceptable work quality and two previous discussions about deadlines. First coaching action: Conduct a focused 30-day performance discussion and establish a weekly deadline-tracking system with weekly manager check-ins, measuring every report and campaign deadline against the existing standards.