LISTING SCORE: 29/100 — INVISIBLE TO SEARCH, WEAK ON CONVERSION Critical issues, worst first: - Title contains zero phrases buyers actually type. "Beautiful", "nice" and "gift" alone rank for nothing. - Description opens with filler and never states what the candle is made of, how long it burns or what it smells like. - 5 of 13 tag slots used; all single generic words competing against millions of listings. - One photo, underexposed, on a kitchen table — Etsy rewards 5–10 photos and buyers decide at thumbnail size. - No materials, dimensions or scent anywhere. Buyers cannot purchase what they cannot picture. TITLE (139/140 characters, every word a search query): "Hand Poured Soy Candle with Crackling Wooden Wick — Amber Glass Jar, Long Burn, Cozy Home Decor, Birthday Gift for Her, Housewarming" Note: I assumed soy wax, wooden wick and amber jar as placeholders — replace any that don't match your product: [WAX TYPE], [WICK], [JAR]. DESCRIPTION (first 160 characters do the selling): "A hand-poured soy candle with a crackling wooden wick — warm, steady light in a reusable amber glass jar. Made in small batches, shipped gift-ready." Then in this order: - Materials: 100% soy wax, cotton-free wooden wick, amber glass jar [confirm] - Size & burn time: [DIAMETER] cm, [WEIGHT] g, approx. [X] hours of burn - Scent: [YOUR SCENT NOTES — top, heart, base] - Care: trim wick to 5 mm, first burn 2+ hours to prevent tunnelling - Occasions: birthdays, housewarmings, self-care evenings, hostess gift TAGS (13/13, long-tail, no repeats): soy candle wooden wick · amber jar candle · crackling wick candle · hand poured candle · candle gift for her · cozy home decor · housewarming candle · natural soy wax · self care gift · birthday gift woman · autumn candle decor · minimalist candle · small batch candle PHOTO AUDIT (8-criteria checklist): Your single photo fails 6 of 8: underexposed (1), cluttered kitchen background (2), unreadable at thumbnail size (3), no scale reference (4), no detail shot (5), no lifestyle context (6). Set is incomplete (8). Reshoot list, most important first: 1. Clean front shot — candle on a neutral surface near a window, daylight, fills 85% of frame. This is your thumbnail. 2. Lit close-up — flame and wooden wick sharp, background falling dark. 3. Scale shot — candle held in a hand. 4. Lifestyle frame — on a styled shelf or bedside table, one prop maximum. 5. Top-down — wax surface and wick before first burn. 6. Gift-ready shot — packaging or ribbon if you offer it. Shoot near a window in daylight. Never under ceiling light. No flash. PRICE CHECK: no price given. Send your price plus 2–3 competitor links and I'll position you (underpriced / market / premium) — underpricing handmade candles is the most common margin leak on Etsy. Paste your revised listing for a re-score, send the next listing, or say "Amazon" to switch rulesets.