Graphic Design Essentials: Skills and Software Workshop Plan Phase 1: Planning • Venue Selection: o Choose a modern classroom or studio space suitable for 30 participants, ideally in a university, community center, or co-working space. o Ensure availability of computer workstations or space for laptops, with reliable power outlets and high-speed Wi-Fi. o Confirm amenities: projector, whiteboard, and comfortable seating for hands-on learning. • Estimated Budget: o Venue rental: $300–$400 o Instructor fee (experienced graphic designer): $800 o Software licenses (e.g., Adobe Creative Cloud trial access): $200 o Materials (handouts, practice files, USB drives): $150 o Refreshments (snacks, water, coffee): $100 o Miscellaneous (signage, name tags): $50 o Total: $1,600–$1,700 • Schedule (4 Hours): o 9:00–9:30 AM: Registration and welcome refreshments o 9:30–10:30 AM: Introduction to graphic design principles o 10:30–12:00 PM: Hands-on tutorial: Adobe Photoshop basics o 12:00–12:30 PM: Lunch break o 12:30–2:00 PM: Hands-on tutorial: Adobe Illustrator basics o 2:00–2:30 PM: Q&A and project showcase Phase 2: Marketing and Communication • Strategies to Attract Students and Beginners in Graphic Design: o Promote through university art departments, local design schools, and online design communities (e.g., Behance, Dribbble). o Use Instagram and TikTok ads featuring short design tutorials to appeal to young creatives. o Distribute flyers at campuses and co-working spaces, emphasizing practical skills and software access. o Offer a student discount to boost registrations. • Specific Targets: o Goal: 30 registrations with 90% attendance rate (27 confirmed participants). o Marketing budget: $300 (social media ads, flyers, email platform). o Timeline: Launch marketing 6 weeks prior, with registration deadline 1 week before event. Phase 3: Event Execution • Main Activities: o Interactive lecture on core graphic design principles (color theory, typography, layout). o Guided tutorials on Adobe Photoshop and Illustrator, focusing on practical tasks (e.g., creating a logo, editing a photo). o Small group exercises to apply skills, with instructor feedback. o Final mini-project where participants design a simple poster, followed by a showcase. • Tools/Software: o Design software: Adobe Photoshop and Illustrator (pre-installed or trial licenses). o Presentation: Microsoft PowerPoint or Canva for instructor slides. o File sharing: Google Drive for distributing practice files and templates. o Engagement: Kahoot for quick quizzes on design concepts. o Hardware: Projector for demos, laptops/workstations for participants. Phase 4: Evaluation and Follow-up • Methods to Measure Success: o Goal 1: Equip Participants with Basic Knowledge:  Assess quiz results via Kahoot (target: 80% average score on design principles).  Collect feedback via post-workshop survey (target: 75% rate content as clear and useful). o Goal 2: Develop Practical Skills:  Evaluate mini-project submissions (target: 90% of participants complete a poster).  Survey participants on confidence using software (target: 70% feel proficient in basics). • Call-to-Action (CTA): o Invite participants to join a private Discord community for ongoing design tips and peer feedback. o Share a follow-up email with tutorial resources, software trial extensions, and an invitation to an advanced workshop. Key Activities 1. Secure venue and confirm computer setup 4 weeks prior. 2. Hire instructor and finalize workshop curriculum 3 weeks prior. 3. Launch marketing campaign (social media, flyers) 6 weeks prior. 4. Test software and projector setup 2 days before event. 5. Distribute post-workshop survey within 24 hours of event. 6. Share follow-up email with Discord invite within 3 days. Logistics Checklist • Venue: o Classroom/studio (30 seats with tables) o Whiteboard or flipchart o Signage for workshop location • Technology: o High-speed Wi-Fi o Projector and screen o Laptops/workstations (30, with Adobe software installed) o USB drives for file distribution o Kahoot and Google Drive accounts • Personnel: o Workshop instructor (1) o Registration assistant (1) o Tech support (1) o Refreshment coordinator (1)