HEADLINE Pipeline Builder for B2B SaaS | Grew ARR $2M → $14M in 18 Months | Helping Series B/C Companies Scale Demand Gen ABOUT SECTION Opening Hook: Most SaaS companies don't have a marketing problem. They have a revenue attribution problem — and they're burning budget while they figure it out. Authority Paragraph: I've spent 8 years turning early-stage SaaS marketing into predictable revenue engines. At my current company, I rebuilt demand gen from scratch — growing qualified pipeline from $2M to $14M ARR in 18 months while cutting CAC by 34%. I launched three product lines that generated $4.2M combined in year one, expanded the team from 2 to 12, and built the measurement infrastructure that finally gave our board the numbers they'd been asking for. Story Paragraph: I started in product before moving to marketing, which means I think about customers differently. I've sat in the rooms where product decisions are made — and I've seen how often those decisions are made without a clear picture of who's actually buying. That crossover is why I build marketing functions the way I do: with product intuition and revenue accountability baked in from day one. What I Do Now: ▸ Design full-funnel demand generation strategies for B2B SaaS companies at Series A–C, from ICP definition through pipeline velocity optimization ▸ Build and lead marketing teams that are revenue-aligned, not vanity-metric-driven — every initiative traces to pipeline or retention ▸ Create go-to-market playbooks for new product launches, category creation, and competitive repositioning Social Proof Signal: Named one of "25 B2B Marketers to Watch" by SaaS Weekly (2024). Speaker at SaaStr Annual and MozCon. Call to Action: If you're a SaaS CEO trying to build a marketing engine that actually funds itself — DM me or book a 20-minute intro call at [link]. EXPERIENCE SECTION — TOP ROLE REWRITE VP of Marketing → Revenue Marketing Lead | CloudStack (B2B workflow automation, $18M ARR, 50 employees) ▸ Rebuilt demand gen infrastructure from spreadsheets to HubSpot + Salesforce attribution — reduced reporting time by 60% and surfaced first accurate CAC data in company history ▸ Grew inbound MQL volume 340% in 12 months by launching content engine targeting bottom-of-funnel search terms competitors ignored ▸ Launched 3 new product tiers in 14 months, generating $4.2M in net new ARR; designed positioning, messaging, and launch sequences for each ▸ Scaled marketing team from 2 generalists to 12-person specialized team (content, paid, RevOps, product marketing) while maintaining output quality through transition ▸ Reduced CAC by 34% through channel mix optimization and elimination of 4 underperforming acquisition programs consuming 22% of budget SKILLS SECTION — TOP 10 KEYWORDS 1. Demand Generation 2. B2B SaaS Marketing 3. Pipeline Acceleration 4. Go-To-Market Strategy 5. Revenue Operations 6. HubSpot / Salesforce 7. Product Marketing 8. Account-Based Marketing (ABM) 9. Marketing Team Leadership 10. Customer Acquisition Cost (CAC) Optimization FEATURED SECTION CAPTION "How we grew pipeline 600% without increasing headcount — a breakdown of the 3 pivots that changed everything for us. This is the playbook I wish I'd had 3 years ago." PROFILE OPTIMIZATION NOTES 1. Photo: Professional headshot with direct eye contact and a confident expression — not a conference selfie. Background should be clean and non-distracting. LinkedIn research shows eye contact photos generate 36% more connection requests. 2. Banner: Use your banner to reinforce positioning — add your core metric (e.g., "$14M ARR grown") and a short descriptor. This doubles as a billboard for anyone who visits your profile. 3. Activity: Post 2-3x per week about demand gen mistakes, attribution frameworks, or lessons from scaling — your target audience (SaaS CEOs) follows marketers who teach, not those who promote.