**Period:** April 2026. **TL;DR:** - MRR up 16% to 21K - short of our 25-30% target, driven by one churn and slow enterprise traction. - Two major features shipped on schedule; enterprise tier launched but no closes yet. - Context for our next call: we're hitting the limits of two people, and I want to talk through making our first hire before the next round. **On track:** - Shipped both planned features: customer-facing analytics dashboard and team-based permissions. - One inbound channel doubled (16 to 33 signups); paid conversion holding near 4%. - NPS flat at 42; customer health otherwise steady. **Off track or at risk:** - MRR growth was 16% vs. a 25-30% target. Two causes: we lost a top-10 account (~400 MRR) to a competitor, and the enterprise tier produced zero closes since its April 14 launch. Doing about it: rerunning enterprise pricing, and a real lost-deal interview with the churned account. - Enterprise sales cycle is longer than modeled. Two leads each advanced one stage but neither is close. Doing about it: tightening the demo and adding a security one-pager for the questions we keep hearing. - Co-founder burnout. It's real and we've talked about it. Short term I'm taking the customer-facing work so they can focus on product; medium term we likely need a hire. **Decisions I'm making:** - Pausing the mobile exploration to put the next six weeks on enterprise close motion and stability. - Cutting the enterprise price ~30% pending the pricing analysis. **Decisions I need from you:** - None this period. **What I need help with:** - 45 minutes in the next two weeks to think through the first hire - a BD/sales hire to run enterprise close motion vs. an eng hire to relieve my co-founder. I'd value your read before we commit. - Intros to founders who've made the bootstrapped-to-first-hire jump, if any come to mind. **Looking ahead:** May is about closing at least one of the two active enterprise leads and deciding on the first hire. Metric goal is 24K MRR - a deliberately modest 12-14% given the focus shift. Stability work (backups, an incident runbook) is the secondary priority after the reliability worries the churn surfaced.