Experience Map Generator

Step 1: User enters the website -- Action 1: User searches for shoes -- Motivation 1: User wants to find a new pair of shoes -- Barriers 1: There may be too many options to choose from or the search function may not be easily accessible Step 2: Results page -- Action 2: User selects a shoe style -- Motivation 2: User likes the style of the shoe -- Barriers 2: There may be too many options or the user may not be able to find the shoe in their size Step 3: Product page -- Action 3: User selects their size and adds the shoes to their cart -- Motivation 3: User has found their desired pair of shoes -- Barriers 3: The website may not have the user's size in stock or the price may be too high Step 4: Cart page -- Action 4: User checks out and enters payment and shipping information -- Motivation 4: User wants to purchase the shoes -- Barriers 4: The checkout process may be too complicated or the user may have concerns about the security of their payment information Step 5: Confirmation page -- Action 5: User receives a confirmation of their purchase -- Motivation 5: User wants to ensure their purchase has been successful -- Barriers 5: None