TREND — DECELERATING ShopNow revenue grew from $1.2M to $1.9M (+58%) across Jan–Jun 2024, yet month-on-month growth decelerated from +14% in Q1 to +6% in Q2, signaling an emerging plateau. Conversion rate followed the same pattern, peaking at 4.2% in March before declining to 3.6% in June. ANOMALY April recorded a traffic spike of +32% vs March with no proportional revenue uplift — revenue grew only +4% that month. This 28-point divergence between traffic and revenue suggests lead quality deterioration or a pricing friction point introduced in early April. CORRELATION When average basket size exceeds $85, monthly revenue consistently outperforms target by 8–12%. Months with basket size below $80 missed target in 4 of 6 periods analyzed. CONCLUSION Revenue growth remains positive but structural deceleration in conversion rate signals an underlying acquisition quality issue that top-line figures are masking. Immediate investigation into April traffic sources and checkout drop-off rates is required before Q3 planning.