SECTION 1 — WELCOME MESSAGE I’m excited to work with you on developing a thoughtful brand identity for your health & wellness business. The goal is to create a visual identity that feels credible, calming, and distinctive while giving your brand a consistent foundation across every customer touchpoint. I’ll work in focused two-week sprints, using a clear, structured process to move from strategic direction through visual development and refinement. Rather than presenting multiple disconnected concepts, I’ll develop one strong creative direction and use your feedback to refine it into a cohesive final identity. To get started, please share any existing brand materials, preferred references, competitor examples, and key information about your target audience and positioning. I’ll then confirm the initial project direction, establish the first sprint priorities, and begin the discovery and brand identity development process. --- SECTION 2 — PROJECT BRIEF SUMMARY **Project Goal:** Create a cohesive, credible, and distinctive brand identity that communicates the health & wellness brand’s positioning and provides a consistent visual foundation. **Scope of Work:** * Logo suite: primary logo + variations * Curated brand color palette * Typography selection and hierarchy * Brand usage guidelines PDF **Out of Scope:** * Website design or development * Packaging, advertising, or social media templates * Additional brand collateral not listed above **Success Criteria:** The final identity should be visually cohesive, appropriate for the health & wellness audience, easy to apply consistently, and supported by clear usage guidelines. --- SECTION 3 — MILESTONE SCHEDULE | Milestone | Target Date/Week | Deliverable | Owner | | ------------------------------- | ---------------- | ---------------------------------------------------------------------- | ------------------- | | 1. Discovery & Direction | Week 1 | Brand discovery, references, positioning alignment, creative direction | Freelancer + Client | | 2. Initial Identity Development | Weeks 2–3 | Primary logo direction and initial visual identity system | Freelancer | | 3. Client Review & Refinement | Week 4 | Consolidated feedback and refined logo suite, colors, and typography | Freelancer + Client | | 4. Brand System Development | Week 5 | Final logo variations, typography guide, and brand usage framework | Freelancer | | 5. Finalization & Handoff | Week 6 | Brand usage guidelines PDF and final approved brand assets | Freelancer | --- SECTION 4 — SCOPE BOUNDARY RULES * The project includes a defined refinement process around **one strong creative direction**, rather than developing multiple independent brand concepts. * Client feedback should be consolidated and provided in writing at each review stage so revisions can be handled efficiently within the sprint. * Feedback that changes the agreed creative direction after approval of a previous stage may be treated as a change request rather than a standard revision. * Requests for additional logo concepts, substantially different visual directions, or deliverables outside the agreed logo suite, palette, typography guide, and guidelines PDF may require a separate quote. * Additional revision rounds beyond the agreed project allowance may be billed separately. * Changes to the project scope, timeline, or deliverables will be discussed and agreed upon before additional work begins. * New requirements discovered after project commencement that materially expand the brand identity system may trigger a revised quote and timeline. --- SECTION 5 — COMMUNICATION NORMS * Both sides should aim to respond to project-related messages within **1–2 business days** to keep the six-week timeline on track. * Written project communication and consolidated feedback should be handled through the agreed primary communication channel, with email or project management tools preferred for decisions and approvals. * Reviews will generally occur at the end of each two-week sprint, with meetings scheduled only when discussion would be more effective than written communication. * Urgent issues should be clearly marked **URGENT** and include the specific decision or action required. * Client feedback should be consolidated into one written response per review round whenever possible. * Final brand assets will be delivered digitally in agreed production-ready and editable formats, with the brand usage guidelines provided as a PDF. This kit was built for Brand identity design projects. Adjust any section to match your contract terms.