## 4-email cold outreach sequence The sequence is designed to feel personal, keep each email focused on one idea, and make replying easy. Each email is under 120 words, with two subject line options. ### Email 1 — Day 1: First contact Subject option 1: skincare site speed Subject option 2: mobile sales at [COMPANY] Hi [FIRST_NAME], I came across [COMPANY] and wanted to reach out. For skincare brands, product pages need to load quickly on mobile. If they’re slow, potential customers may leave before they’ve even seen the product details. I’m a freelance Shopify developer helping brands speed up their stores and make the mobile shopping experience smoother. Would you be open to a quick chat about improving your product page speed? Tom ### Email 2 — Day 4: Value follow-up Subject option 1: a quick Shopify tip Subject option 2: faster product pages Hi [FIRST_NAME], One quick tip for [COMPANY]: check the size of the main product images on your mobile product pages. Large, uncompressed images can slow down the first load, especially on mobile connections. Try compressing them to WebP and serving appropriately sized versions for smaller screens. You can also run a product page through Google PageSpeed Insights to see whether images are a major bottleneck. It’s a simple place to start before paying for any development work. Would you like me to take a quick look at one of your product pages? Tom ### Email 3 — Day 9: Proof Subject option 1: from 6.1s to 2.3s Subject option 2: a mobile conversion lift Hi [FIRST_NAME], A quick example of what this work can look like. I helped a candle shop reduce its load time from 6.1 seconds to 2.3 seconds. Over the following six weeks, its mobile conversion rate rose from 1.2% to 1.9%. That’s an increase of 0.7 percentage points, or roughly 58% relative to the starting rate. Every store is different, so I wouldn’t assume [COMPANY] would see the same result. But improving speed can be a worthwhile place to investigate. Would you be open to me checking your mobile product page for potential speed issues? Tom ### Email 4 — Day 16: Polite break-up Subject option 1: close the loop? Subject option 2: better timing later? Hi [FIRST_NAME], I’ll make this my last follow-up. If improving Shopify speed or the mobile shopping experience at [COMPANY] becomes a priority, I’d be happy to help identify what’s slowing things down and what’s worth fixing. No pressure if it’s not on your radar right now. I know there are plenty of competing priorities when running a skincare brand. Would it be better to reconnect another time? Tom ## 3 tips for finding the right contact at small skincare brands 1\. Start with the founder or owner. Small skincare brands often have lean teams, and the founder may make decisions about the website, budget and contractors. Check the brand’s About page, LinkedIn company page and founder profiles. Look for titles such as Founder, Co-founder or CEO. 2\. Look for someone responsible for e-commerce. As brands grow, the better contact may be an E-commerce Manager, Head of Digital or Shopify Manager. Check LinkedIn and the company's team page. Prioritise people whose roles mention online sales, conversion rate optimisation or website performance. 3\. Use the website to qualify the brand before reaching out. Look for signs that the brand is actively investing in e-commerce: a substantial product catalogue, bundles, subscriptions, detailed product pages or frequent launches. Run a key product page through Google PageSpeed Insights on mobile. If it highlights a meaningful performance issue, you have a relevant reason to contact the right person rather than sending a generic pitch. One final copywriting tip: Keep the four emails in the same thread, and personalise the opening line whenever you can find a genuine detail about the brand. A real observation about its products or website will usually feel more relevant than adding the recipient’s first name alone.