Fundraising Appeal Letter

Content Brief for Fundraising Appeal Letter: Introduction: Dear [Donor’s name], I hope this letter finds you in good health and high spirits. We are reaching out to you today because we believe that you share our passion for helping animals in need. As a valued supporter of our animal shelter, we would like to request your help with our current fundraising campaign. Asking for a Donation: We are kindly requesting your support in our mission to find new homes for abandoned animals. Your donation can make a difference in the lives of these animals, who have been neglected, abused or simply left behind by their previous owners. Describing the Problem: Sadly, there are still many animals out there that need our help. Every day, we receive calls from concerned citizens about stray animals or pets that have been surrendered to our shelter. The need is great, and we cannot do this work alone. Why the Donor’s Gift is Needed Now: We are currently running a fundraising campaign to raise $10,000 by April 1st 2023, to provide shelter and food for these animals. With your support, we can make sure that every animal that comes through our doors receives the care and attention they deserve. Asking for a Donation (again): We understand that there are many worthy causes out there, but we believe that our animal shelter deserves your support. Please consider making a donation to our shelter to help us continue our important work. Story Demonstrating the Need: Recently, we received a call from a concerned citizen about a dog that had been wandering the streets for several days. When our team arrived at the scene, they found a small, malnourished dog who was in desperate need of medical attention. After a few weeks of care at our shelter, this dog, whom we named Lucky, is now thriving and has found a loving home with a family that adores him. Asking for a Donation (again): Lucky’s story is just one example of the many animals that we help every day. We can’t do this work without your support. Please consider making a donation to help us continue our mission to find new homes for abandoned animals. Painting a Word-Picture of the Change: With your donation, you will help us provide shelter, food, and medical care for these animals. Your gift will make a difference in their lives and help them find a loving family and forever home. Asking for a Donation (again): Please consider making a donation today to help us continue our work. Your support is critical to our success. Reminding the Donor of the Cause’s Value: We believe that finding new homes for abandoned animals is an important cause that is closely connected to your values. By supporting our shelter, you are making a real difference in the lives of these animals. Asking for a Donation (again): Please donate now to help us continue our mission to provide shelter, food, and medical care to animals in need. Concluding Paragraph: We sincerely appreciate your past support of our shelter and our mission to help animals. We hope that you will consider making a donation to our current campaign. Together, we can make a difference in the lives of these animals and help them find a loving home. Post Script: P.S. Every donation, no matter how small, makes a difference. Please donate today to help us reach our goal of $10,000 by April 1st 2023. Thank you for your support!