Title: The Impact of Social Media on the Sport Industry during COVID-19
Definition of Key Terms:
Social media: Refers to online platforms and applications that enable users to create, share, and interact with content, fostering virtual communities and networks.
Sport industry: Encompasses various sectors associated with professional and recreational sports, including but not limited to sports marketing, media broadcasting, athlete branding, and fan engagement.
Part I: The Changing Landscape of Sports during COVID-19
Impact of COVID-19 on traditional sporting events
Shift towards digital platforms and virtual experiences
Social media as a means to connect athletes, teams, and fans
Changes in fan engagement and interaction