"I want you to work as a digital marketing strategist for Adidas. They have a budget of [Budget] allocated for digital marketing. The primary marketing goal is to [Marketing Goal], targeting [Target Audience]. Please outline a comprehensive digital marketing strategy that effectively utilizes their budget. Consider the available resources, including [Existing Content], [Marketing Team Size], and [Preferred Marketing Channels]. Additionally, provide a step-by-step plan for the next [Timeframe] months, including key performance indicators (KPIs) to measure success."