Gumroad Growth Navigator

I'll help create a comprehensive strategy for your Instagram marketing course based on your inputs and the digital product framework. Let me analyze this step by step. # Instagram Marketing Course Launch Strategy ## 1. Product Positioning & Structure ### Core Offering: "Instagram Reels Mastery: Convert Followers to Customers" - 6-week comprehensive program - Focus on Reels strategy (key market differentiator) - Progressive learning path from basics to advanced monetization ### Course Structure 1. Module 1: Instagram Reels Foundations 2. Module 2: Content Strategy & Planning 3. Module 3: Advanced Reels Production 4. Module 4: Engagement & Growth Tactics 5. Module 5: Monetization Strategies 6. Module 6: Analytics & Optimization ### Value-Add Components - 30 premium Canva templates - Weekly live Q&A sessions - Private community access - Monthly content planning calendar - Bonus: Trending audio database ## 2. Pricing & Offer Strategy ### Core Pricing Structure - Launch Price: $247 (limited time) - Regular Price: $297 - Premium Tier: $497 (includes 1:1 consultation) ### Launch Offers - Early Bird: $197 (first 50 students) - Payment Plans: 3 x $99 - Group Discount: 15% off for 3+ enrollments ## 3. Production Timeline ### Weeks 1-2 - Record core content modules - Create workbooks and templates - Set up community platform - Develop student onboarding flow ### Weeks 3-4 - Edit videos and create thumbnails - Design sales page and marketing materials - Set up email nurture sequence - Beta test with 5 students ### Weeks 5-6 - Implement beta feedback - Finalize marketing assets - Set up support systems - Create launch content calendar ## 4. Marketing Strategy ### Pre-Launch Phase (14 days) - Leverage existing email list of 2,000 - Create daily Reels showing behind-the-scenes - Host 3 free masterclasses - Launch waitlist with early-bird incentive ### Launch Phase (7 days) - Day 1-2: Early bird opening - Day 3-5: Case studies & testimonials - Day 6: Final call announcements - Day 7: Cart close with urgency bonus ### Marketing Budget Allocation ($1,000) - Instagram Ads: $600 - Influencer Partnerships: $300 - Email Marketing Tools: $100 ## 5. Success Metrics & Goals ### Month 1 Targets - Sales: 40 students @ $247 = $9,880 - Engagement: 80% completion rate - Support: < 1 hour response time - Testimonials: 10 video success stories ### Growth Plan - Month 2-3: Scale to 60 students/month - Month 4-6: Launch advanced tier - Month 7+: Introduce certification program ## 6. Support Systems ### Daily Operations (2 hours) - Community Management: 45 mins - Email Support: 45 mins - Content Updates: 30 mins ### Scalability Plan - FAQ database development - Community moderators from top students - Automated onboarding sequence - Weekly group coaching calls ## 7. Risk Mitigation ### Potential Challenges - Platform algorithm changes - Market saturation - Time management - Support scalability ### Solutions - Focus on platform-independent principles - Unique Reels specialization - Batch content creation - Community-led support model ## 8. Update & Improvement Plan ### Monthly Reviews - Content relevance check - Student feedback integration - Market trends analysis - Pricing optimization ### Quarterly Updates - New case studies addition - Template refreshes - Feature enhancement - Community expansion This strategy leverages your expertise in Instagram marketing while addressing the identified market gap in Reels strategy. Some key points to highlight: 1. The pricing strategy starts slightly lower than competitors to gain market share, with room to increase based on demand. 2. The production timeline is realistic for your 20 hours/week availability, with focused work on specific components each week. 3. The marketing approach heavily utilizes your existing audience while building social proof through beta testing. 4. Support systems are designed to be manageable within your 2-hour daily commitment while remaining scalable. Would you like me to elaborate on any particular aspect of this strategy? I can also help create a more detailed plan for any specific component, such as the launch sequence or content creation schedule.