# Cold Email Draft ## Subject Line Options 1. CAC vs organic 2. quick question re: your traffic 3. reducing ad spend ## Email Body Hi (Name), Noticed you are scaling up your paid ads on LinkedIn recently. With Fintech CPCs hitting all-time highs, relying solely on paid traffic must be eating into your margins. We help Fintech startups lower their Customer Acquisition Cost by building high-authority backlinks that drive organic traffic. Recently, we helped a similar payment gateway double their organic leads in 4 months, reducing their reliance on ads by 30%. Worth exploring if we could do the same for you? Best, (Your Name)