INPUT MONTH: August 2026 METRICS: MRR 18,400 EUR (July: 17,100). New customers 11, churned 4. Cash in bank 96,000 EUR, monthly burn 21,000 EUR. Trials started 62, trial-to-paid 18%. EVENTS: Shipped the Xero integration that 3 enterprise prospects asked for. Our head of support left. Two enterprise pilots started, one paused because their IT wants SSO. ASKS: Intros to mid-size accounting firms in Germany, and a recommendation for a part-time support lead OUTPUT (Claude Sonnet, unedited) ## Subject line 1. August: MRR to €18,400, but 4.6 months runway 2. €18,400 MRR (+7.6%), runway now 4.6 months 3. August update: +7 net customers, 4.6 months of cash left ## The update **TL;DR** - Good: Net new customers +7 (11 gross adds, 4 churned), MRR up 7.6% to €18,400. - Bad: Runway is 4.6 months (€96,000 ÷ €21,000 burn), and our head of support left this month. - Ask: Intros to mid-size German accounting firms, and a recommendation for a part-time support lead. **Numbers** | Metric | July | August | Change | |---|---|---|---| | MRR (EUR) | 17,100 | 18,400 | +1,300 (+7.6%) | | New customers | - | 11 | - | | Churned customers | - | 4 | - | | Net new customers | - | 7 | - | | Cash in bank (EUR) | - | 96,000 | - | | Monthly burn (EUR) | - | 21,000 | - | | Trials started | - | 62 | - | | Trial-to-paid | - | 18% | - | MRR growth: (18,400 - 17,100) / 17,100 = 7.6%. Runway: 96,000 / 21,000 = 4.6 months. **What happened** - Shipped the Xero integration 3 enterprise prospects asked for, removing a blocker on those deals. - Our head of support left, leaving 62 trials this month without dedicated follow-up. - Two enterprise pilots started, adding to a still-unproven enterprise pipeline. - One pilot paused because their IT wants SSO, which we don't currently offer. **What did not work** We didn't have SSO ready when an enterprise pilot needed it, and the deal stalled. We're now scoping SSO before committing to more enterprise pilots we can't yet support. **Asks** - Intro to mid-size accounting firms in Germany (buyers for the new Xero integration), by end of September. - A recommendation for a part-time support lead to cover the gap left by our departing head of support, as soon as possible. **Next month** 1. Whether the paused pilot resumes once we have an SSO plan. 2. Whether MRR growth holds above 7% without a dedicated support hire. 3. Trial-to-paid conversion, once support coverage is patched. ## Before you send - You're asking for intros and a hire, not runway help — at 4.6 months, is that still the right ask, or does this need a fundraising conversation too? - No date given for closing the support-lead hire; add a target. - 11 new customers on 62 trials is exactly your stated 18% rate — good, but a sharp investor will ask how many of those are the enterprise pilots versus self-serve. - No CAC or gross margin given, so growth efficiency can't be assessed. ## Numbers you should add next month - Cash runway trend (this month's 4.6 months vs last month) - your bank balance is the real constraint right now. - Gross margin / COGS - needed to judge whether growth is profitable. - CAC and LTV - needed alongside your 18% trial-to-paid rate to judge unit economics. - Logo/revenue churn split - "4 churned" doesn't say how much MRR that cost.