OFFER NAME The Local Ranking Package — Found for the Searches That Bring You Clients PROMISE Within 90 days, your website ranks on the first page of Google for the specific searches people type when they're ready to hire a business like yours — the searches tied to booked work, not vanity traffic. WHAT'S INCLUDED 1. A full technical audit of your site (up to 15 pages) with every issue fixed by me, not just handed to you as a list. 2. A shortlist of 15 priority keywords, each chosen for buying intent and local reach, and each mapped to the exact page that should rank for it. 3. Rewritten page titles, meta descriptions, headings and body copy on up to 10 of your money pages — the pages that turn a visitor into a call or a booking. 4. A competitor gap report naming the 5 searches your local rivals currently win that you should be taking from them. 5. Google Search Console and Analytics set up correctly, with a clean before-baseline captured so every result is provable in numbers, not opinion. 6. A single prioritized action list for the off-site work that moves the needle (Google Business Profile, reviews, key citations), ranked by business impact so you know what to do first. 7. A 45-minute handover call where I walk you through exactly what changed, why, and what to watch over the next three months. TIMELINE Delivered in 3 weeks from our intake call. Rankings and traffic are then tracked against your baseline over the following 90 days. This is a fixed scope with a fixed end date — no open-ended monthly clock. SUCCESS METRIC Measured baseline-to-90-days in your own Google Search Console: at least 10 of the 15 priority keywords ranking in Google's top 10, and organic clicks to your money pages rising above the starting number we record in week one. Because whether a click becomes a client also depends on your phone, your pricing and your response time, top-10 rankings plus organic clicks are the trackable proxy I commit to and the numbers we both watch. REVISIONS One full round of revisions on all rewritten pages within 14 days of delivery. Beyond that: if fewer than 10 of your 15 priority keywords reach Google's top 10 within 90 days, I keep working the on-page and technical fixes on those pages at no extra charge until they do, or until we've reached the limit of what on-page work can influence and the remaining gap is off-site. PRICE €3,900, fixed. One offer, one price, agreed before I start. No hourly rate, no logged time, no invoice that grows because a task took longer than expected. HOW TO JUSTIFY IT Right now Google sends you almost nothing, which means the clients searching for your service this month are finding your competitors instead. Work out what one new client is worth to you: for a law firm, a single retained case; for a clinic, one patient across the years they stay with you. For most businesses I work with, that one client covers this fee on its own — and this package is built to bring more than one. You're not paying for the hours it takes me to do it; you're paying to own a channel that keeps sending you qualified enquiries long after the work is done, without ever paying by the hour again. The faster I get you there, the sooner that channel starts paying you back — speed works in your favour, not against the price. WEAK SPOTS TO SHARPEN A few things in how this service is usually described are too soft to sell or to prove, and I've tightened them here: "Improve SEO" and "almost no traffic" can't be measured or defended. Before day one I record your exact starting point — current organic clicks per month and current rankings for your target searches — so the result is a number that moved, not a vague sense of improvement. Without that baseline, there's no proof and no offer. Rankings versus actual clients. Rankings and clicks are inside my control; whether those clicks turn into booked work also depends on your site converting, your team answering, and your pricing. That's why the guaranteed metric is rankings and organic clicks, and why I flag conversion as the next lever — worth a separate piece of work once the traffic is arriving. "Worth targeting" keywords need your real numbers. To pick keywords that bring profitable work rather than just visitors, I need a 20-minute intake on which of your services are most profitable and which clients you actually want more of. That intake is built into week one, not assumed. Scope boundary. This package covers up to 15 pages and rewrites up to 10 money pages. A larger site, multiple locations, or e-commerce is a different, bigger offer — naming that line now keeps the price honest and stops the work quietly expanding.